Category: Search Engine Optimization

Want to crack the top ten sites in your industry? Get blogging and craft your blog posts as questions. It can’t be just any question, but as you decide what you will write about for the month, think about what prospects may use to do searches with to find your services.

If we took my industry as an example, here might be a few good post titles to get you thinking about how to make post title questions:

Will blog post titles as questions place organically?

Will the Google AdWords Change to Quality Score Impact You?

What Are You Doing to Wean Yourself Off Pay Per Click?

What Should You Watch in Google Analytics?

What to Do When You Only Place Organically for Your Business Name – Part Two

Some of these topics I have actually written about and when they are shared on Google+, at least for my business, they are appearing in the search results tagged with my Google+ page. If you follow me or my business on Google+ these same blog posts may appear in your search results next to an image of me.

Blogging is still a very popular way to garner inbound links naturally, but business owners have lately decided that blogging is not valuable for their needs. If you ask any SEO or visibility experts such as myself, we feel that blogging is still highly valuable as part of an overall marketing strategy.

Need to get blogging without the headaches? We can help. Check out pricing and blog writing samples.

 

 

 

 

Blogging has recently seemed to fallen out of favor with small business owners and I think that it is unfortunately due to a misperception of what blogging is and does for a business website.

Here’s why I personally feel that blogging is still very important for SEO purposes:

1. For on-domain blogs, search engines will consider each new blog post as a new page to the parent website – building authority.

2. For on-domain blogs, new blog posts for search engines = fresh new content; encouraging search spiderbots back more frequently.

3. Blog content, when well written, can keep readers on your website longer which gives your site stickiness. As Google is tracking everything on your site including time on your site, stickiness is important.

4. Blog posts that have titles crafted as questions may place in the top search results and be an avenue that prospects use to initially enter your website.

5. Sharing your blog posts on social media will also drive inbound traffic to your site; where readers will follow links from blog posts into website content. Without something strong to point to in social media your posts simply become spammy background noise to others instead of something informational and of value.

What I hear from  prospects is that they believe that blogging is only about content creation and is fine when used at a frequency of only once a month if at that. However, the key to having blogging work for you as an SEO tool is to blog with a greater frequency. (I personally like the content that is created on a three time a week frequency, but understand that for budgets sometimes once or twice a week is the max that can be afforded.) I never recommend blogging less than once a week for any type of SEO results.

For those that blog once a month or twice a month, they will never realized the benefits that regular and more frequent blogging provides as  an inbound marketing strategy. They will continue to feel that blogging is not valuable while their competition is blogging more frequently and building authoritative content faster and placing better in Google.

To find out more about our blogging program, please visit our website for pricing and content samples.