Over the years Google has valued links in their ranking algorithm by boosting sites with more links to a higher position in the organic or unpaid search results. By valuing links Google created a cottage industry that SEO’s jumped on and really milked with clients. Some SEOs charged exorbitant amounts…
Search Engine Optimization
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The Changing Landscape of Social Media
With recent changes Facebook has made, renegotiation of the Google-Twitter contract, and Google’s announcement that it does not include social signals in its ranking algorithm, business owners and SEO’s are struggling to find where social media fits into a strategy for web visibility. Although I still feel that social media…
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Building Links Using Article Directories is a Dead Strategy
Creating articles that were informational in nature with links back to your website in a bio and placing these on news sites, article directories, and ezine sites for use by other webmasters on their blogs and in their websites in a way to build incoming links is just another previously…
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Can Older Websites Retain Their Organic Placement?
Matt Cutts from Google helps to demystify the issue that many older and previously well placed websites ask frequently, “how can I maintain my organic placement against new website startups in my industry?” You can watch the full video here. Here are my tips to assist you even further on…
