In 2013, I feel that Google has actively worked to blur the lines between paid and organic. With algorithms that forced businesses aggressively into Google AdWords, advertising that nearly blends in at the top of the page with organic results, Google+ Local ads that look like regular listings, and now…
Search Engine Optimization
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The Shift in the Google SERPs to Value Legitimacy
Legitimacy is what the new Google algorithm Hummingbird is all about. Legitimacy of who you are, the authority of your voice, and the legitimate value of your blog and website content. Your legitimacy is verified by Google through co-citation (mention on other website without even links), mention and links in…
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What’s Google Got in Store for 2014? Part Three
This post is the last in the series of three this week. Here are some of the things Google is testing that appear to be in store for rollout in 2014 both on mobile and desktop. Make sure to read this excellent article by by Dr. Peter Myers for the Moz…
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What’s Google Got In Store for 2014? Part Two
Continuing our post from Monday, here are some of the things Google is testing that appear to be in store for rollout in 2014 both on mobile and desktop. Make sure to read this excellent article by by Dr. Peter Myers for the Moz Blog in an article titled “Future SERP:…
