It is not unusual for a new page on your website, or for that matter a new website to place, well initially in the organic search results and then drop in placement over time. Why? Matt Cutts at Google explains why there are fluctuations in organic placement on Google.com in…
Search Engine Optimization
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Blogging Still Has a Place in Your Marketing Plan
As a blog content provider, I’ve seen this market sector zoom up in popularity and then crash this past year as clients move budget dollars into paid advertising or stop blogging services all together based on costs without clearly understanding the big picture benefits. Blogging is still one of the…
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Blurring the Lines Between Paid and Organic
In 2013, I feel that Google has actively worked to blur the lines between paid and organic. With algorithms that forced businesses aggressively into Google AdWords, advertising that nearly blends in at the top of the page with organic results, Google+ Local ads that look like regular listings, and now…
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The Shift in the Google SERPs to Value Legitimacy
Legitimacy is what the new Google algorithm Hummingbird is all about. Legitimacy of who you are, the authority of your voice, and the legitimate value of your blog and website content. Your legitimacy is verified by Google through co-citation (mention on other website without even links), mention and links in…
