Category: Social Media

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How to Create a Vanity URL for Your Facebook Fan Page

It is easy to do a vanity URL for your profile page, but how do you do one for your Fan Page and can you even do one. Yes you can! Here’s how.

1. Log into your Facebook account. Make sure you have set yourself up as an administrator for any Fan Page that you work on as well or you will need to login to each account as the owner separately to do the following.

2. Go to this URL: http://www.facebook.com/username/ Select your Fan Page name from the drop down if you have multiple pages your work on. If your fan page is not selectable you may not have 25 fans yet and so you will need to get a minimum of 25 friends first to be able to have a vanity URL. If your page name shows up, enter your desired easy to remember name in the field and then click check availability.

3. Confirm that this is the URL you want and then update your Facebook Fan Page badges and links on your website.

Sometimes the name that matches your business is not available. There could be several reasons why.

  1. Facebook may not be allowing this name.
  2. Someone may have tagged this name but not published the Fan Page yet.
  3. The name is too generic.
  4. The name selected may be a recognizable trademarked name.
  5. The name or combination of words may be considered offensive.
  6. Some other unknown Facebook criteria has prevented you taking the name.

If this happens to you, you can visit the Facebook Fan Page support center: http://www.facebook.com/FanpageHelpCenter where you may be able to get additional help with your problem.

Have fun with this tip and leave a comment with your new Facebook Fan Page vanity URL below! Mine is facebook.com/mccordweb

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Social Media versus Pay Per Click

Let’s say you own a fairly new business, where should you spend your time and money to generate sales – social networking or pay per click?

I feel that social networking is an excellent way to connect with prospects and engage clients. I love Twitter, Facebook, and blogging, but will these avenues generate immediate sales for a new business? I have to say from my personal experience using all these tools that although they are important for immediate sale generation, these tools can simply not compete with the power of sales generation that Google AdWords provides.

Does this mean you shouldn’t be involved in social media? No, not at all, but I feel that for new startups of a business that wants a return of immediate sales from their monetary investment that pay per click using Google AdWords is a better investment. I feel that social media involvement is key for positioning, search engine placement, customer engagement, and overall web authority, but this is most important for established businesses.

Startups typically have a short fuse – you have to generate some business quickly in order to stay in business. The more business you generate the more you can invest in your web presence. Here’s where social media involvement for the typical startup may simply be too far sighted. Although these are important things in which to invest your time, they may not return placement and sales for six months to a year or longer. These social avenues may not generate sales at all, they may help with authority and organic placement.

So if your need as a new business is to generate sales and you have a limited budget, I recommend investing in pay per click specifically using Google AdWords to get the jump start that you need. Then later as you are more established and have more cash to invest in growing your web presence consider blogging, Facebook and Twitter.

Find out about our Google AdWords services and pricing to see if we would be a good match for your needs.

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The Social Networking Phenomenon – Now a Must Have for Your Marketing Arsenal

If you aren’t advertising your business via social networking, you are really missing out a terrific way to sell your services and products to new customers. There are still a number of people, who are skeptical about the power of Twitter and Facebook. Some feel that these platforms are not viable for lead and sale generation. But I recommend that you take another closer look!

Facebook just recently beat Google’s number for visits per day and Twitter announced it’s popularity numbers recently. Twitter has over 105,779,710 users with 300,000 added each day. The reach and power of social networking sites can simply not be ignored and should not be a part of any Internet marketing program.

The growth pattern for Twitter has not just been consistently strong; the number of Tweeters has literally been astronomical. As of May this social networking megastar was topping out at two billion hits per month – the breakdown on that is more than two and a half million tweets per hour. That is a whole lot of opportunity to have your products and services exposed to potential new customers.

Though Facebook may not have the rapid fire succession of short communication that Twitter has reached, this social networking powerhouse actually managed to oust Google Search from the number one spot on the list of most visited websites in May. If this doesn’t speak volumes about the capabilities of social networking sites, nothing will.

The world of effective advertising as we know it has changed quite a bit over the course of the last few years, and with the emergence of social networking it will continue to change with each new day that passes. The old adage of spending money to make money may still hold true, but in terms of advertising it may no longer be the dollars you spend but the amount of time you spend Tweeting or posting status updates to your firm’s Facebook Fan Page that will make the difference for your future business growth.

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No One Likes to Hear No, But We Aren’t a Good Match for Everyone

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working with the business owner directly and not a corporate chain of command.

It bear repeating, but we do not work or provide any of our services for these business sectors:

Adult Content

Any site that has adult themes such as dating sites, soft core pornography, images of partially clothed women that are used to sell your products, lingerie, any sexual aids or products, we just do not provide services for regardless of whether it is blogging or even Google AdWords.

Stock Brokers, Day Traders, Forex Traders and Their Management Software

In this case we have simply found that the nature of your business is so complicated that the time it takes us to learn and be effective for you is just not cost effective for us. In many cases you are additionally governed by regulations making even blog writing a difficult operation.

E-Books and Products Sold by Squeeze Pages in Multi-Level Marketing Programs

We typically do not supply services for products that are e-books or online how to guides. Although you can still be successful with these approaches, we simply do not have a passion for working with products that are typically sold using these vehicles. This would cover e-books on how to make money in real estate, sell or trade stocks or use the forex, or how to sell multi-level marketing products.

No one likes to hear no, but it is by far better for you to find a supplier that has a true passion for what you do and what you sell. We can help many businesses, but just not all.