Category: Social Media

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Got to Save Money? What Can You Chop?

If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?

Chop Away

Social Media – if you are paying to update Facebook,

Bright Idea Tips to Help Marketing Budgets When Times Are Tough
Bright Idea Tips to Help Marketing Budgets When Times Are Tough

Twitter and Google+ you could easily take a break to save money.

Blogging – try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency.

Chop Not!

Google AdWords – don’t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.

e-newsletters – they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept infront of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.

Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We’re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure.

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Facebook, Twitter, LinkedIn – Social Media Nightmare, Where Should I Be?

Confused about how to effectively promote your business on the Web?
Confused about how to effectively promote your business on the Web?

You hate Facebook, but your customers are there. You just don’t get Twitter, isn’t that for teenagers? Too busy for LinkedIn? All these social media sites may seem like too much trouble for some business owners to get involved with, but did you know your competition is there and so are your future customers!

How do you demystify where you personally should spend your time and on what social media sites? It is easy, look at your demographics in Google Analytics.

If your customer/reader base is 18 to 29 to 30 years old or so, you’d better be on Twitter.

If your customer/reader base is 30 to 60 years old or so, you’d better be on Facebook.

If you are selling business to business, regardless of age, you’d better be on LinkedIn.

How do you find your own Google Analytics stats?

  1. Go to “Audience” in the left side navigation, then go to “Demographics” and then select “Age”.
  2. There you’ll be able to see your visitors from the last 30 days organized by age groups.
  3. Make sure that you check average session duration, pages per session, and bounce rate.
  4. Based on what you see for your own traffic then make a decision on where you should selectively be on social media.

Don’t feel that just because you may not be on social media that your business does not need to be there. Social media use is an excellent way to start building a community of readers loyal to your message.

Not sure where to start? At McCord Web Services, we make it easy for you. Check out our writing rates for social media with service options for frequency. You are sure to find something that fits your budget.

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Why Google+ Still Matters

Image of a Google Maps exposure on Google.com.
Image of Google My Business Listings on Google.com.

Google+ is not just another social media site like Facebook or Twitter. It is a Google owned property that Google loves and promotes heavily in its own user experience.

If you say you just don’t “get” Google+ let me explain why you should have a presence.

1. It is owned by Google. If Google created it and promotes it heavily in the search results showing updates within the search listings and has now tied it to your Business Local Page it is important.

2. Don’t fight Google, embrace what Google says they consider important. Sometimes outside of Google, we don’t know the long term strategy that Google is taking on a product. What I do know is that Google continues to consider Google+ much more than a social media platform.

3. Google has built the Local Guides program and the Google My Business platform all around Google+ and Google+ Local pages. Add to that AdWords Express which is tightly integrated into Google+ and you will start to see that Google is really very serious about Google+.

4. Leverage Google+ for your search exposure. For those of us who “get” Google+ we are leveraging it for Google.com exposure. I use my personal and business accounts widely and drive traffic to the communities I moderate at Google+. By doing so I build followers to my Google+ account leveraging the ability for my own Google+ posts to appear in the search results of those in my circles. That alone is one of the most powerful ways to boost exposure with Google+ and Google.

If you are ready to embrace the world of Google and Google+, I invite you to first read what we do for Google+ services and then get with us to discuss your needs and to create a special plan for promoting you and your business on Google.

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Twitter Analytics Can Help Unlock Keys to Your Success

Screen shot of Twitter's new analytics tool.
Screen shot of Twitter’s new analytics tool.

Twitter has a new tool and if you have not checked it out yet, I would strongly encourage you to do so.  It is called Twitter Analytics. This new tool allows you to dig into who is following you and what is happening in regards to interaction with your tweets.

Twitter Analytics, accessed from http://ads.twitter.com, can give you additional insights that are valuable for changing or enhancing what you write about and who you would want to follow and connect with. You can view information on tweet interaction and even follower demographics.

Here are just a few tidbits that you can find out about your Twitter audience using my own audience data as an example.

1. 81% of my followers are men.

2. 81% of my followers are interested in marketing tips.

3. 58% of my followers are interested in SEO.

4. 44% of my followers also follow @DrJeffersnBoggs.

5. 4% of my followers are in New York City, 4% in Washington DC,  and 4% are in LA.

Just this information alone will help me to tailor better updates for my followers and work harder to engage them. Twitter Analytics is free for now.

If you need help getting started with Twitter of need writing for your Twitter profile, I invite you to find out more about our Twitter writing services today.