Category: Twitter

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A Real World Guide to Twitter and Facebook Featured at SiteProNews

On Monday February 27th, SiteProNews featured Nancy McCord’s newest research paper called “A Real World Guide to Twitter and Facebook on their home page.” You can read the full article at SiteProNews. The SiteProNews newsletter is one of the preeminent publications to the webmaster professional community and reaches over 600,000 subscribers three times a week.

In addition to publishing Nancy’s research paper on their website and sending it out to their 600,000 subscribers, the SiteProNews Editorial Staff has asked Nancy to write more exclusive articles for their publication on a monthly basis.

We are excited that Nancy’s most recent research paper has gotten this exposure and will keep you posted when she publishes additional articles for SiteProNews.

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Our Newest Whitepaper is Out: A Real World Guide to Facebook and Twitter

I’ve just released my newest white paper called “A Real World Guide to Facebook and Twitter”.

You can download the PDF file for free by registering to receive my monthly newsletter.

In this six page guide you will find my candid insights and recommendations on how frequently you should update Twitter and Facebook to grow your follower/fan base as well as my special insights on using both platforms.

To develop the insights for this guide, I watched 23 different Facebook and Twitter accounts for a period of three months and monitored over 2,865 status updates. I personally consider this a fairly small data set, but it is large enough to show some important trends that warrant consideration and further discussion.

As the clients that my firm writes for, are in diverse markets, purchase different service engagement levels, and have unique starting levels of follower/fans, it is impossible to state unequivocally how to specifically grow a social networking account from my data. However, there are some statistical averages and trends that I have found and wanted to share them with you.

I think that you will find this guide helpful, interesting reading, and insightful.

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The Number of Followers to Followed is Important on Twitter

Did you know that how many people you follow versus how many people follow you is an important metric on Twitter? In fact it is so important that if you don’t follow enough people someone may not follow you back.

I’ve seen a few client accounts that we only post tweets to that have several hundred followers but the account only follows one or two other profiles. This wild imbalance may keep others from choosing to follow you.

Personally, I use an automated service to vet my own followers. Due to the size of my own business accounts onTwitter I now don’t follow every one who chooses to follows me. I have become more selective over time due to the size of my accounts and my Twitter klout.

Here’s what I check out via automated settings before I follow someone back on Twitter:

  • Was there a tweet done in the last seven days? If you aren’t using Twitter frequently I won’t follow you back
  • What is the percentage of followers versus followed. If you have a big difference, I won’t follow you back.
  • If you don’t have a real profile photo and are using a generic image or no image at all, I won’t follow you back.
  • Is your profile photo showing an image in a bikini? I won’t follow you back.

These are just a few things that I look for before adding an auto-follow on Twitter. Additionally, I will periodically purge my accounts of people who I follow but who do not follow me back. Although I can’t perform an unfollow as an automated action as I did before, I do purge my account periodically.

All these actions help to keep a Twitter account in balance and fairly spam and porn free. I consider these actions just a part of good Twitter account management. There are a number of free and paid tools to use for these actions, but that’s another blog post and one I’ll save for next week!

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Interesting New Twitter Demographics

Who uses Twitter is changing rapidly. It’s no longer marketing people between the ages of 35 and 55, rather now a group of potential consumers for your products and services with money to spend.

Here are a few nuggets to consider from all Internet users:

15% of Twitter users have household incomes of over $75,000.

18% of Twitter users are between the ages of 18 to 29 years old

14% of Twitter users are between 30 to 49 years old.

15% of Twitter users have a college degree or higher.

13% of all online adults report that they have used Twitter

You can read all the demographics and review trends in this very interesting report.

The bottom-line is that Twitter is a great way to reach a very important buying market. It’s a place where your business needs to be and can connect with potential customers. If you’re not sure how to get started with Twitter please make sure to check out our Twitter Management services.