If you are not networking via LinkedIn or Facebook with clients and prospects you are really missing out on an enriching experience.
People in this day and age really put a high value on personal interaction, but not by face to face meeting, rather interaction in “safe places” like LinkedIn and Facebook. I personally find the interaction refreshing and participation is opening up a wider global marketplace in which to provide my services. But, I have to say that my interaction in these social networking sites is not all about selling, it is about connecting on a personal level one person at a time.
When was the last time you saw pictures of a client’s 8 month old baby and were able to interact and then find out that your client had four kids? What about the time were you knew in advance a prospect or client’s birthday the day before so you could send a personal email and digital gift? These social networking sites cement relationships that you have and help to build new ones that you would like to have.
I will be testing out a new “Facebook-like” site in India for a new connection which I found through LinkedIn Answers. The review will be interesting for me and of value to him to have experienced feedback. No pay involved, just good will and an opportunity to be exposed to the growing market in India. Who knows were that business relationship will go.
Social networking is fun, doesn’t take much time, and I find the business opportunities endless for the savvy entrepreneur. The important thing to remember on these platforms is that it is all about being “real” and seeing what happens when you give a little bit of yourself. Once you really buy into the concept, you’ll be an advocate too, just like me!
What has your experience been with Facebook or LinkedIn? Do you like the applications and do you use them? Click “Leave a Comment” to tell me your experience.