Category: Twitter

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New Twitter Advertising Set Up Services

We are rolling out this week our new services on Twitter advertising set up. You can view all the details on our Twitter Advertising page.

For $100 here’s what we do:

  1. Consult briefly with you to identify your selected service or products you would like to promote.
  2. Create a series of ten 140 character tweets on your Twitter account that link to a variety of your services or products.
  3. Monitor your account over the next week and select these specially created marketing tweets to be shown as your sponsored tweets in the Twitter advertising control panel as they appear online.
  4. Send you an executive snap shot report of Twitter activity at the end of your first month of activity that will show your all time click activity and new followers.

Please note: We cap our time for all set up services at 1.2 hours. Additional time may be purchased at $80 per hour.

Additional Twitter Services

Additional services such as landing page creation, creation of special white papers and downloads to be used in sponsored tweets are available at an extra charge. Please contact us for details.

Account updates after set up are billed at our hourly rate of $80 and can be scheduled or done on demand.

Our Recommendations to Get The Most Out of Twitter Advertising

  • Periodically update your promoted tweets to show new services and products as old updates will get stale and generate less activity over time.
  • Consider trying local metro regional markets if you don’t sell nationally. You’ll only get one targeting selection in your advertising account so consider trying several over time to see which give you the best results.
  • Consider driving traffic to a special Twitter landing page that contains a special offer or download in order to evaluate the success of your Twitter program beyond new followers and clicks.

Why don’t you contact us today to see if your Twitter account is eligible to show sponsored tweets on Twitter right now. Not all accounts may have this option yet so let us help you to check.

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What Social Media is NOT

My firm is actively involved in social media, not only for my own business, but as a content provider. From my experience I have found that clients typically misunderstand the purpose and have different expectations about using social media to promote their business.

Social Media is NOT:

  1. A platform for you to have every status update be a commercial about your services and products.
  2. One sided and all about you the business.
  3. Where you dominate and set the conversation.
  4. A sales lead generation platform.
  5. An after thought where you may post or update your profiles once a week or once a month.
  6. A self propelling site. Build it and they will join should not be your mantra.

Social Media IS:

  1. A great information exchange opportunity.
  2. Where you can soft-sell your services once you have established credibility.
  3. Enjoyable due to the richness of interaction with followers and fans.
  4. Can bring you business and networking opportunities.
  5. Consider it a public relations and branding tool.
  6. A marketing endeavor that should have a goal and purpose in your overall plan.
  7. Important as a part of your total online exposure.

If you are looking for well written and informative status updates and tweets for your Facebook page or Twitter account, make sure to check out our affordable service programs.

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Twitter Advertising Tips

Right now I am advertising on Twitter and for FREE thanks to American Express and Twitter! I’ve gotten $100 of Twitter advertising free in order to check out Twitter’s new small business pay per click program. This post will tell you a little more about the options you have in advertising on Twitter.

First off, you can’t link to a page on your website with Twitter pay per click like you can with Facebook pay per click. These are your options when you set up your advertising account:

  • You can choose to have your Twitter account placed in the promoted account section on Twitter profiles. That’s the spot where Twitter says “You may want to follow these people.”
  • You can choose to have one of your tweets be a promoted tweet, but the catch is you don’t necessarily pick a tweet, Twitter picks it for you based on click rates of your followers. Actually Twitter will select 5 of your top rated tweets and then rotate through five of them. You can select, once your account is running, which tweets NOT to promote, but not hand pick one to promote.

For people like me who don’t tweet about my own services constantly that may mean that the tweet that is promoted actually goes to a news site or blogpost on an interesting topic that is not about my own services. As Twitter advertising matures, I may be able to craft a tweet and select it specifically and so move people into the page on my site that I choose, but for now, you have to work with what Twitter selects.

So far in less than one week, I have spent $10.86 on advertising and gotten 12 new followers and had 13 clicks on my promoted tweets. I’ll keep you posted on the results once I’ve had more experience with the program.

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How Much Social Interaction Do You Really Need on Twitter or Facebook?

How much hands on fan interaction do you really need on your Twitter or Facebook business page? In my opinion, it depends on how large your fan base is. Here are some general guidelines to consider.

Twitter

under 100 followers – take time the first 30 days or more to follow people, sort them into lists, try to engage other writers and your followers. If you do not engage with people, your fan numbers will not grow. You may add one or two fans a month, but will in most cases your numbers will simple stay at a low level.

over 100 followers and up – your fan base with grow the more time you invest in interaction. I like five to ten tweets a day and then engagement with followers three times a week. For my own personal account I interact with followers on a daily basis, but if you don’t have the budget three days a week will still work out fine.

Facebook

under 100 followers – you will really need to buy ads to try to build your fan base. Try Facebook pay per click using sponsored stories. Be aware that you will add fans quickly, but may lose up to one third of your new fans when you stop advertising. I am not sure as to why, but this is what I have seen happen. If you do nothing, you may add only one fan a month. After you get 100 followers fans will grow at a steady rate, but only if your content is good. You don’t even need to spend a lot of time interacting with fans once you hit this level, it seems to be more a factor of the quality of your content.

over 100 followers and up – the frequency of posts as you get to this level appears to be important. One or two status updates a day appear to simply get lost in the noise that is now part of the Facebook timeline. I recommend five updates a day. I have not seen a huge increase of fans based on interacting with them, growth seems to be more a factor of memorable content versus engagement.

I invite you to check out our Twitter and Facebook page management services to see if we might be a good match for your business’ social media needs. You’ll find that we provide a number of service engagement levels at affordable prices.