The key to increasing Search Engine Optimization results for a company already doing well is to look at more channels besides blog posts and keyword rich home pages to augment results. The explosion of sites like YouTube can be a good place to start when you want to branch out in other areas to keep your search engine results where they belong. The proof that branching out into other areas of online advertising can really work is evident when looking at what Google does to grow their own business.
SEO and page rank expert Matt Cutts is a big proponent of using video to help increase SEO and draw more attention to a business. A YouTube video can be especially helpful to get the word out about new products you are offering. Demonstrating a machine you sell or posting a how to video on a product to the DIY crowd can yield far more hits for your site than just manual instructions. An added bonus could come from those “do it yourselfers” going back and revisiting the demonstration which will help increase organic search results.
Have you brainstormed how you can use video to help position your website in the organic search results? It’s not hard to get started, in fact you can even start with a whiteboard and a digital camera and then post the same day YouTube.