Category: Web Design

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Allison Pest Control Launched

Allison Pest Control New Custom Website
Custom website for Allison Pest Control

We’ve just launched a brand new website for the nice people at Allison Pest Control in Farmingdale, New Jersey. The site took over 130 hours to complete and I believe it is one of our best so far.

The site contains 33 custom created pages chock full of interesting well-written content about New Jersey pests. The website contains a variety of navigation styles as well as an integrated site search feature that make finding any topic easy on the site.

Using the greens and logo from the client’s trucks, we created a custom look that pleased the client and looked crisp and clean. The site is built as an authority website and is geared up to place well organically on local search terms.

With additional service areas created in the new site, both commercial and residential clients will find topics of interest and service information. Adding numerous client testimonials in both the home and business areas helps readers and prospects to better understand the type of services the client, who has been in business since 1917, offers.

The client has already started to get outstanding feedback and is already planning on adding a blog to the website in the next several weeks. We invite you to check out this new website and see what you think at www.AllisonPest.com.

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Should You Have a Privacy Policy on Your Website?

The answer is unequivocally YES you should have a privacy policy on your website.

There are several reasons why every business owner should make sure that this is one of the pages they include in their website.

  1. If you advertise on any Pay Per Click platform, the spiders which measure quality score will be reviewing your website looking for this file.
  2. If you link out to any websites from your website, you need to cover yourself legally and make sure that visitors know you cannot control what those other sites do from installing malware, to showing photos you may not approve of, or sharing comments or points of view you don’t share.
  3. In our litigious society, it is unfortunate that you have to also cover your proverbial “butt” by having that hated legalese language that makes you “law suit resistant”.
  4. Additionally it also helps your readers to know what you do with their email addresses and information. Do you share the information to third parties, do you sell their email to spammers? It is by far better to be transparent in regards to what you do to build confidence and a relationship built on trust with your readers.

So, if you don’t have a privacy policy, here is mine as an example for you to review. You may want to consider creating one that is similar to help keep your business “covered”.

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No One Likes to Hear No, But We Aren’t a Good Match for Everyone

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working with the business owner directly and not a corporate chain of command.

It bear repeating, but we do not work or provide any of our services for these business sectors:

Adult Content

Any site that has adult themes such as dating sites, soft core pornography, images of partially clothed women that are used to sell your products, lingerie, any sexual aids or products, we just do not provide services for regardless of whether it is blogging or even Google AdWords.

Stock Brokers, Day Traders, Forex Traders and Their Management Software

In this case we have simply found that the nature of your business is so complicated that the time it takes us to learn and be effective for you is just not cost effective for us. In many cases you are additionally governed by regulations making even blog writing a difficult operation.

E-Books and Products Sold by Squeeze Pages in Multi-Level Marketing Programs

We typically do not supply services for products that are e-books or online how to guides. Although you can still be successful with these approaches, we simply do not have a passion for working with products that are typically sold using these vehicles. This would cover e-books on how to make money in real estate, sell or trade stocks or use the forex, or how to sell multi-level marketing products.

No one likes to hear no, but it is by far better for you to find a supplier that has a true passion for what you do and what you sell. We can help many businesses, but just not all.

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Google Says Website Page Load Speed is Key

This past month Google has been talking about website page load speed. They have been chatting up the topic in forums and have even recommended a Firefox browser plugin that runs a website speed clocker that provides recommendations for improvement.

The chatter in the forums and blogs is that Google is going to be considering page load speed as one part of their organic algorithm. Remember however that there are about 100 factors that Google considers for organic placement so although this may be an important one, it is not the one that will make or break your website’s organic placement.

My recommendation is that if you are redesigning your website this year a snappy page load should be a design consideration. If you have an existing website, do what you can to improve page load time, but don’t get so spun up that it becomes your only concern.

For existing websites, there are many important factors that you can still very easily control now such as content freshness, authority of your content, readability, search friendly navigation, good site architecture and cross linking between pages that will help you right now even without tweaking your page load speed.