Category: Web Visibility

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Mobile Page Speed Now Becomes a Crucial Consideration

Mobile Page Speed Matters to Google and Your Customers
Mobile Page Speed Matters to Google and Your Customers

Google sent me an interesting tool this past week and I wanted to share it with you. You can view and use the mobile impact tool online https://www.thinkwithgoogle.com/feature/mobile/. This tool allows you to measure the speed and monetary impact from the speed of your clocked website with just a few additional insights about your average sale, website traffic, and conversion rate online.

Not only is Google getting serious about letting website owners know that page speed on mobile device impacts sales, but they provide the tool to help you understand that even improving your site by a second can improve your sales results; and now you can see that in monetary terms.

Add to this information the announcement that in July 2018 Google will use mobile page speed as a ranking indicator for organic placement and the push to make your site speedy becomes crucial to success. Read the article by Search Engine Land on Google’s announcement.

This focus on mobile impacts not just e-commerce stores, but informational websites. Although the key focus and significant impact is to those that make their living selling products on the web.

Don’t tear your hair out, although Google says speed is important, the do provide additional details.

“Google today announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a small percentage of queries, Google reiterated to us. Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says.”

My recommendation is that if you are selling online – start your focus on speed. And if you are really in the service or consulting business, know that speed is important and should be a strong focus when you do a website redesign.

 

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What Are Your Customer Friction Points?

Nancy McCord is a Google and Bing Partner
Nancy McCord is a Google and Bing Partner

Friction points, it’s all about finding where customers have trouble completing during the buying process with you and fixing the issues.

Here are some examples of friction points:

Buyers have trouble downloading completed video files for a drone photography agency. What can be done? Maybe using Drop Box with easy to follow instructions and photos on what to do next for a file download.

Prospects have trouble understanding what is included in a blog post sale. How can that be clarified? Maybe posting samples of content with the right word count and number of links to help a prospect understand the type and quality they will receive on your website to prequalify prospects before they even call.

Buyers have trouble getting contract documents to sign and return. How can the process be easier? Maybe using a digital signing service and online document archive would work to speed the return process.

Each business has their own unique set of friction points. Making things easier for people to buy from you is not all e-commerce focused. Friction points exist even for transactions with  consultants and business to business sales, and for people who do not even sell items on their website.

My own company’s friction points have previously been: blog writing samples and writing expectations, prospects not having the proper technology to send or receive a contract, and buyers needing an online self-serve credit card payment center.

Are you hearing the same issues over and over from clients and prospects? That is a friction point. Now’s the time to identify what yours are and do something specific to address them to make buying from you and your company frictionless.

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Do You Need HTTPS Now?

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.
We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

HTTPS – Google loves it, but for informational websites, moving to HTTPS adds to your costs. Expect to pay $129 to $229 for a SSL or secure socket layer certificate to be able to have your website use HTTPS in the browser bar.

For me at this time, I am not moving to HTTPS and it is mainly due to the additional cost. I do not have e-commerce on my website and I only use a contact form for prospects, so do not feel that I must have this extra security. But, Google loves the security and encryption that HTTPS affords for websites. At some point in time, the use of HTTPS on your website may be a ranking factor for organic results, but for now, it is not.

E-Commerce Sites MUST be HTTPS

If your website has e-commerce, you take payments or log users into a secure area, you really need to be using HTTPS at this point in time, no exception.

New Websites Should Embrace HTTPS

Any new websites we design are all in HTTPS. At this time I do not feel that existing informational websites should move to HTTPS, but that day may be coming soon.

To find out more about how we can help you, I invite you to visit our website to browse our service offerings and read more content on topics that will help your business grow.

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Your New Website: Prepare to Drop Organic Placement

Planning Ahead with You Launch a New Website is Important
Planning Ahead with You Launch a New Website is Important

Plan ahead, bringing a new website online does mean that you will drop organic placement. It happens! Sometimes with redirects, after 4 to 6 weeks a website will pop back up in organic placement, but sometimes, the site stays down and does not regain the placement that the original site had.

It is a reality and one that you should honestly prepare for when you launch a new website. It may be smart to build your new website at a new domain, so you do not lose your organic placement of your old site. If that is not an approach you would like to take, know that you will drop and plan a pay per click budget to drive traffic to your new website and get started quickly with blogging and content creation to try to build inbound links and help your site regain position.

Many businesses will own multiple domains and it may make sense to use one of your domains and leave your legacy website alone. Especially if you have thousands of blog posts and thousands of inbound links.

If your site is relatively small and has under 150 inbound links, your placement is not so strong that you cannot overwrite the URLs on your site and damage your organic placement.

Be careful and thoughtful about the changes you want to make beforehand so you are prepared in case your site does fall significantly in the organic results.