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    Marketing Trends to Watch: Amazon Advertising

    November 18, 2019 - By Nancy McCord

    Google announced that earnings from Google Ads had dropped this last quarter. Feeling pressure from newbies on the block, like Amazon, is sure to shakeup the Google Boardroom. Google Ads has been king – that is until recently. With renewed pressure from Bing Ads – now called Microsoft Advertising –…

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  • What to Know About the CCPA that Takes Effect January 1, 2020
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    The California Consumer Privacy Act (CCPA) Takes Effect January 1, 2020 – What to Know

    November 13, 2019 - By Nancy McCord

    The California Consumer Privacy Act or CCPA which was enacted in 2018 takes effect January 1, 2020. Here’s what the new bill says: The California Constitution grants a right of privacy. Existing law provides for the confidentiality of personal information in various contexts and requires a business or person that…

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  • Incorporating Social Media Into Your Internet Marketing Strategy
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    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019 - By Nancy McCord

    In the eyes of many business owners the value of social media is shrinking. Does that mean that you should move out of posting to your blog, Twitter, Facebook or LinkedIn? It depends on where your audience is and how active your followers are. Although you may never be able to say…

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  • The Role of Social Media on Your Website: If You're Not Using It- Lose It
    Blogs - Facebook - Internet Marketing Service - Social Media - Twitter

    The Role of Social Media on Your Website: If You’re Not Using It- Lose It

    November 4, 2019 - By Nancy McCord

    Social media is about connecting. One of my pet peeves is for business websites to have social media icons to various platforms, but they have not updated them for months or sometimes years. My rule is, if you are not using it – lose it! We all have our favorite social…

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