On Wednesday this week I wrote about when you should consider dropping your AdWords budget, now let’s talk about when you should consider raising it. 1. If you are not tracking conversions or leads I would not consider raising an AdWords advertising budget until those tools are implemented. If you…
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When Should You Lower Your AdWords Budget?
Most everyone know when to increase their AdWords budget, but many do not know when they should start to lower their AdWords budget. Here are a few tips to consider as you review your own AdWords budget and decide if you should keep it the same or lower your budget.…
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Creating a File Shortcut in Office Applications
I think that you will love this neat little shortcut that I have been using, if you don’t know about it already. Follow the instructions below to add a shortcut link on the system file menu screen for any Microsoft Office Applications. Now, I just wish Microsoft would allow me…
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Help My Meta Description Has Been Hijacked!
This is a real case study and has happened recently to one of our clients. We present it as a cautionary tale to anyone who has dropped significantly in Google search results. We follow the organic placement for this customer on a monthly basis. This past month we saw that…
