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    Google – Will It Lens? Sure!

    April 13, 2009 - By Nancy McCord

    Man, these Google Engineers have way too much time on their hands! If you want a chuckle for today, click in to read the full post on the Google blog. At lunch Googlers are going out on the deck to see what they can burn up, cook, and destroy with…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • Pay Per Click

    Yahoo Sponsored Search 1/2 Price Sale

    April 10, 2009 - By Nancy McCord

    That’s right if you have the right product, you can generate as many conversions as you can on Google AdWords but at nearly half the click cost! The big caveat is, is your product the right product for Yahoo Sponsored Search? Not every Yahoo account will out perform a Google…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    It is about partnership and community.

    Paying It Forward: Why We Invest in the Next Generation of Talent

    January 7, 2026
  • Google AdWords - News & Trends

    CPC Rising on Google AdWords

    April 8, 2009 - By Nancy McCord

    After three months of decreasing cost per click prices on Google AdWords, the CPC is on the move up for the majority of the accounts we are managing. I manage numerous Google AdWords accounts and am seeing this as a strong trend starting in mid March and continuing into April.…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
  • Google AdWords - News & Trends

    Coming Soon New Trademark Rules to Google AdWords

    April 6, 2009 - By Nancy McCord

    With Google fighting a lawsuit on the use of trademarked keywords, it is simply a matter of time before G0ogle AdWords will not allow trademarked keywords in your AdWords trigger list. Read the full article at the Wall Street Journal here to come up to speed on the lawsuit. For…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    How to improve lead generation in Google Ads.

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025
    Put Google Ads to work for you with new AI tools.

    The Value of Using a Google Partner for Google Ads Management

    June 21, 2023
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