With Google fighting a lawsuit on the use of trademarked keywords, it is simply a matter of time before G0ogle AdWords will not allow trademarked keywords in your AdWords trigger list. Read the full article at the Wall Street Journal here to come up to speed on the lawsuit. For…
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Trends We’re Seeing On Google AdWords
My firm manages many Google AdWords accounts over a very broad range of business sectors. There are a few trends that we have seen lately that we thought we’d share with you. In December through early March we saw a distinct drop in the cost per click and opportunities to…
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AdWords New Interface – Do You Like It?
In many AdWords accounts this last week we started to see a link at the top to try out the beta version AdWords control panel. I am still testing it, but so far there are things I like and things I don’t. I do like the ability to make many…
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You Can’t Cheat on Social Networking
I am repeatedly asked by prospects and clients to set up and manage their social networking platforms such as Facebook, LinkedIn, and Twitter and will not do it. Why? I use these platforms myself and what I have found is that you simply cannot cheat on them. People want to…
