The Web Authority – Page 366 – From McCord Web Services – Google Partner and Web Visibility Experts

February 6, 2009March 4, 2012

AdWords Trends

We’ve seen a strong downward trend in the cost per click in Google AdWords starting in January. If your account is still set up for clicks based on the cost per click increases you had to make in September and October to salvage your AdWords business, now is the time to take a careful look to see where you can start trimming back.

Google had a decrease of about 64% in income in the fourth quarter of 2008. The economic stagnation is finally hitting Google AdWords with advertisers moving out of the mix causing profits to fall for Google and impacting the cost per click in Google AdWords. With over 5 years as a professional account manager and managing accounts for businesses in a broad number of sectors, we are seeing several strong trends in activity.

The opportunities to drop the cost per click and still retain excellent ad position on AdWords is happening right now. Although this is not across the board in every business, we are seeing a marked trend down in the cost per click needed to retain page position.
Although impressions for many accounts still remain high, we are starting to see a drop in impressions for some accounts as a reflection of decreased searches.
For our client accounts at this point we are not seeing a marked decrease in conversions. In fact for many clients due to the decreased competition online for clicks, we are actually seeing an increase in conversions.
For my own business, I am seeing more clients come in to AdWords for the first time as well as more prospects wanting information or just consulting but wanting to self manage their accounts to keep expenses lean.

My biggest tip on AdWords at this time is to review your cost per click to see if you can start to drop your bid without impacting performance. For some account this means as much as a $1 per click drop and for others we are incrementally moving down at $.05 to $.10 at each review. For some accounts some keywords can go down and other hot property keywords have had to go up in cost per click, but the general marked trend is a downward drop in the cost per click.

If you haven’t read Jeremy Chatfield’s predictions on what will happen with Google AdWords for 2009 I would recommend that you click in to read his blog post on this topic. I think as Google gets squeezed more by the economic realities of our time, we will see Google try to squeeze more dollars out of each click and work hard to stop the slide in their revenues by looking to creatively increase the cost per click for advertisers. We’ve already seen Yahoo add a minimum cost per click level on many keywords which is simply a bogus “grab for cash” and Jeremy expects Google to do likewise this next year with a big push on using broad match, minimum cost per click bidding, and “spin” on the impact of personalized search.

Jeremy’s been right before particularly on the September 2008 AdWords quality score adjustment. It will be interesting to see how Google reacts as we see an even greater decline in their profits for the first quarter of 2009.

February 4, 2009February 1, 2009

Check Out the MWS February e-Newsletter

Check out our online copy of our February 2009 e-newsletter.

In this issue we talk about:

Getting Links the Easy Way with Press Releases and Feature Articles
Newsletter or Blog, What Should I Do?
Organic Blogging – a Case Study on Blog Posts as Search Entry Points

The first article talks about how you can get a volume of inbound links with article and press releases and deals with the staying power of those links by reviewing one clients actual statistics.

The second article talks about when you should do a blog and when you should do an e-newsletter. It may help you decide which avenue you should pursue for your own business.

The last article gives a real life example of how blogging lead to a search entry point for a customer lead and why the blog title and content is so important for organic searches.

We have great content every month. Make sure to review our e-newsletter archive for previous issues or subscribe to get the March issue in your in box.

February 2, 2009February 2, 2009

Fiesta, The Best Online Game Ever!

Fiesta Tip and Info

Fiesta Online from my view is the best game ever : ) . I have an account that is a fighter level 29. He uses an axe in Fiesta. At level 20, you fight your shadow in a cave, but you have to find the shadow and it has 5,000 health. You have at least 300 health then. You get skills and you can make stones and other stuff too.

How to make your weapon hit more. You can make your weapon hit more when you buy elrue or make it and refine the item. Elrue gets the weapon to level 1-3 lix gets it to 4-6 xir gets it to 7-9. You can refine a shield too. Then your weapon will change color at level 3, 6 , and 9. There are patches on the game too.

My son Billy who is 12 years old has written this blog post as part of “Go With Your Mom to Work Day.”

February 2, 2009March 4, 2012

~Fiesta Online~

Welcome to The player’s view of Fiesta Online!

Fiesta Online? What is that?

This is what you might be wondering; and I am going to tell you. It is a game that once you start playing for a while, it becomes addictive and soon, every spare time you have, it’s spent playing on this game. The graphics are very good, with the characters being very detailed. Oh, By the way, the characters are manga, and so they don’t look like real people, but cartoon-ish instead.

The game also has a store that (using real money) you can buy spark cash, the game’s form of money; that can be used to buy cool items that your character can equip. Example: A premium Beauty Shop Coupon. This can be used to change your character’s appearance. It can change gender, hair color, style, and the structure of their face. All for 3600,i think. That is a little over $5.00, which in spark cash is 3500. Although, most of the items only last for a week or a month. Then they disappear. Although, the new appearance of your character does not change after you have used the coupon. The creators of Fiesta are coming out with permanent items that cost about a lot more, but you can keep them forever. Great, huh?

In Fiesta, you can gain titles, like the one I have on the game, which is ‘Announcer’. That title I got through talking on a certain chat for a while. There are other cool titles like ‘Talk Show Host’, ‘Enhancement God’ and ‘Warrior’. Right now, my characters are a level 44 Wizmage named Teeta, in guild Cupcake_Cult, and my level 37 Highcleric named Royia, the ex-master of Eternal_Flower, and now a proud admin of Swift_Legion. I have other characters on my server, which is Epith, but those are the ones that I play on the most. The other servers are: Bijou, Apoline, and Teva.

You can also go up levels by killing monsters, like for level 1’s, it can be slimes and mushrooms. Another way to go up levels is to do quests. Or you can have a high level help you with them, and go up levels faster. That is called ‘p-leveling’. That is where you are power leveled by a higher level where that person helps you with quests or takes you to a higher place where you get more experience. You need a certain amount of experience to go up a level. Once you go up a level, you are faced with new quests, new titles, and new armor which you can buy with copper. 100 copper equals 1 silver and 100 silver equals 1 gold. And so on.

There are also guilds. In one, you can be a member, a guard, an admin, a council, or even the master; if you created or were given that guild. It costs a lot though to make a guild. 300 silver. Tip: you can not buy gem, gold, silver, or copper like you can with spark cash. You have to make it yourselves. You can do that by selling the items that monsters drop when you defeat them.

Right now, the highest level possible is 89; soon to be 105, i think. Oh! Once you become level 20, you have to take a challenge to receive a title. If you do not defeat this quest, which is where you must defeat a copy of yourself that has about 8000 health while you have only about 1000. Once you defeat him/her, you go up a rank. You go from a level 20 (cleric, fighter, mage, or archer. One of your choice.) to a level 20 (Highcleric, Cleverfighter, Hawkarcher, or Wizmage). Notice: once you start as a certain character, you can not change it’s class.

There is a big map of Isya, which is the land where your character this game is placed in. There are 4 towns. Roumen: a beginner’s town. Mostly for levels under 20. Small and simple. Elderine: a level 20-60 town. It is luxuriously big and has a lot of people. Sand Hill: holds the same items and stores as Eldy, just has different monsters and look to it. Uruga: The high level town, only accessed by scrolls or traveling through level 60 places. I would show you a map of Isya, but currently I cannot find any. Everyone all over the world can play Fiesta Online.

Go to this website if you want to download it or if maybe your child does! 🙂

http://www.fiestaonline.net/

If you are in the US, Canada, or Mexico; scroll down to the right side of the screen and click on the link labeled: For US, Canada, or Mexico users.

Or, If you want to see my page and ask me about it, go to this website.

http://www.outspark.com/profile/?sparkid=seriena

P.S. ~ I hope this doesn’t sound like advertising! *laughs* 🙂

<–People from Fiesta Online