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Finding Your Website in the Google SERPs

Google is king when it comes to web searches. Nearly 84% of web surfers start on Google for their first search. So, it shouldn’t surprise you to know that your website’s position in Google or the Google SERPs (search engine results page) is crucial to your online success.

Just how do you find out some of the key information that impacts your website’s organic placement in Google search results? First, it is important to know that Google has over 150 different factors that it uses to determine the SERP or your organic placement. Some of these factors are the age of your domain name, the number of pages from your website in their index is another, and another is the number of websites linking to yours.

Tips to See Where You Stand

To find out which and how many sites are linking to your website use this in the search query box in Google link:yourURL (ex. link:McCordWeb.com).

To find out who and how many sites are linking to you in Yahoo enter this search query: linkdomain:yourURL (ex. linkdomain:McCordWeb.com).

Microsoft has disabled both of these queries in their search engine recently and so you will not be able to identify results in Live.com or MSN’s searh engine using either of these queries unfortunately.

To find out which pages and how many pages Google has in their index for your website enter site:yourURL in the search query box (ex. site:McCordWeb.com).

Checking your website out this way will at least get you started in evaluating where your website is. I also recommend that you select search phrases as well and every 30 days or so monitor your site placement in the organic results. It is not unusual to see a small fluctuation in position but if you fall completely out of the results a careful review of your website, terms you are using, and tactics that you have tried for placement is definitely in order.

Your PageRank on Google

PageRank is a trademarked term that Google uses to identify organic position factors of a website. It used to be that websites rose and fell on their PageRank, but not so now. Nearly a year ago, Google revealed that the PageRank indicator that it used to show (as a green bar in a graph from 1 to 10 from the Google Toolbar) and that some webmasters used as a measure of Web visibility and authority, was not refreshed on a regular basis. Google is now concealing true PageRank results mainly to cut out manipulation from webmasters. As a result of these developments the webmaster field is widely divided on the importance of PageRank. I for one consider PageRank just one more measure, like a ranking in Alexa – just not something to get spun up on or to hang your hat on as a measure of real importance. In fact, I don’t even monitor PageRank for my own site or for clients at this time as I used to when it really meant something.

Although there are some factors that you can review, there are some that you cannot review, one of those being TrustRank. Google determines the TrustRank for a website based on many different factors. This appears to be a measure that is becoming more meaningful in organic placement and is affected by the age of the domain and the informational content on the website.

If Google leaked out what impacted their SERPs, businesses, in an effort to achieve top placemenet, would work to “scam” the system; which Google hates. What determines real organic page placement on Google is one of their most highly guarded secrets and truly a secret to their success and popularity on the Web in regards to providing the best quality results for a search.

So How Can You Know What Impacts Placement on Google Exactly?

Well, you really can’t unfortunately. I however, have found that by reading Google’s patent disclosures you can get a snap shot of the technology they are actively introducing that will impact their algorithm for search placement. I also follow the blog of Matt Cutts, the voice to my industry from Google. Matt is a search engine algorithm engineer who speaks for Google to professional webmasters and search engine optimization professionals. Although his blog has many mundane posts, periodically Google will use him as a mouthpiece on an important topic or thrust in the search field. Review Matt Cutts blog and see what you think.

Another key way to understand what impacts placement on Google is to be constantly testing new tactics and approaches and to watch to see what others are doing in the industry. I’ve tested a number of tactics and have found some highly workable and others to be highly touted yet ineffective in regards to impacting organic placement. By watching industry forums I also glean trends and tactics that others are trying or find interesting new approaches to test on my own website for further evaluation.

Regardless what anyone tells you, there is simply no silver bullet or special recipe to get placement on Google. Placement is achieved by many factors working together with quality content, search engine friendly web design, and savvy persistance.

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Blackboard, A College Student’s Best Friend

Blackboard is a college student’s best friend. If you’re in college and you don’t know what I’m talking about, I feel for you. Blackboard is the best thing to happen in keeping up to date with assignments and grades.

For all of you who don’t know about Blackboard, it is a website which professors can use to post anything they want from class schedule changes, to upcoming assignments you need to prepare for. They also can post your grades online in this secure environment. My teachers only posted grades from my tests and online projects. I loved this feature because I would then communicate with my teacher, if I didn’t do so well. I would ask questions and find out what I needed to work on, and they could help me without ever having to meet up after class.

Another useful feature of Blackboard is that it has integrated email. This is useful if you don’t know your teacher’s school email address.  You can just use Blackboard and they will get the message in their in box. Also you can communicate with all the other students from the class to start study groups or ask questions for peer assistance.

I found Blackboard to be very useful and wished more of my teachers used it because it got a little bit annoying when some teachers would be so kind as to post things online and others did not. So, if you forgot something you could always just check online. But with the old fashioned teachers you don’t have this luxury, you have to go ask them next time you have class, and if it just wasn’t your day perhaps next class is when the assignment was due. Yikes!

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Grand Theft Auto 4, Is It Appropriate For Kids?

Grand Theft Auto 4 is a fun game if you’re the right age. Most parents care if their children are playing games with violence, sex, cursing, and drugs so I feel it is good idea to let people know that Grand Theft Auto 4 has all of these aspects.

These aspects do not occasionally pop up, but are present at all times in the game – they are inescapable. In the game, you are a Russian mobster that has many jobs, from selling drugs to being a hit man. Your player does refuse to use drugs when presented, but he does sell drugs to others. When you are walking the streets you can kill any civilian or steal any car. The game also encourages you to kill police officers.

Grand Theft Auto 4 also allows you to get drunk, fall over, and have all the effects of real drinking including the ability to drive while drunk. As in real life, the effects of drinking impair your driving skills. You automatically swerve and hit people walking on the sidewalks.

I do not feel that video games affect children’s actions adversely although some people may disagree, as when I was a child I would play games with these themes. I never had the impulse to go kill anyone or do drugs. But, I do understand that if a parent feels that a game will influence their child they should know about the game before they buy it or allow it to be played.

I would strongly caution parents to play this game before their children do just to be sure that they know what is going on first.

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How to Show an Excerpt in WordPress Versus the Full Blog Post

Some blogs like to just show an excerpt of the post and then a link at the bottom of the blog post to view or read more. So how are they doing that? It’s easy!

First write your full blog post in the WordPress control panel or migrate from Word if that is what you do. At the place where you want you post to break, just put your cursor there. Then click the HTML tab at the top right of your blog post panel, just above the font control and hyperlink insertion menu.

Then where your cursor is located just paste in this code:

<!–more–>

When you go back to the Visual tab, to view your post, you will now see a dotted line where your post is to break. When you publish your blog WordPress will automatically add a link to read more and then take the reader to the exact section of the post on the new page.

Cool huh? A neat trick to use the excerpt function.

Okay now why don’t I use this on my own blog? Well I have found that typically the reader will not click in to read more on most blogs, they will simply read the next post and not click in unless they are REALLY interested in what you have written. So I do not use this feature on my own blog as I want to encourage readers to review my full content with minimal action on their part.

Why would a blog want to use this feature? Some blogs have so much content on the home page that to “look” less intimidating they will use the excerpt format. Sometimes to have a less cluttered look, and sometimes so they can get more content on the home page.