Is Buying American Un-American?

Dr. Harry Binswanger of the Ayn Rand Institute wrote an article that I recently read, see if you agree with him on the topic that buying American is anything but American. His point was that America is a capitalist society where the individual and their success is at its essence.

Binswanger states in his article that: “Philosophically, Americanism means individualism. Individualism holds that one’s personal identity, moral worth, and inalienable rights belong to one as an individual, not as a member of a particular race, class, nation, or other collective.”  As a result, Binswanger makes the case that buying American, especially if the goods are shoddier or not as good a value as those from elsewhere, puts the success of “the collective” above that of individual.  And that, my friend, is what he rightly calls Marxist and socialistic.

Binswanger makes the point that in a real capitalistic system there are no losers as long as everyone is producing quality goods that others want.  Where things go awry is when people make substandard, overpriced, or obsolete products and then try to browbeat other people of their kind into buying their lower value items by appealing to their coutrymen’s sense of tribalism, as in “I’m one of your clan and those people you’re buying from aren’t”  That’s both xenophobic and, depending on the race of “the others”, could be racist.  And, to tell you the truth, it’s not fair to the consumers and plays them for fools.

From a theoretical perspective, Binswanger’s right.  However, we don’t live in a “theoretical” world.  We live in one that’s brutally realistic.  One where there is no equitable distribution of goods, services, technology, or resources.  So what if “Buy American” is socialist in its underpinnings.  It’s all rhetoric. What counts is people: you, your neighbor, the people over in Africa, the Chinese, etc. and it is the inequity in the standard of living around the world that’s the real problem.

If the Chinese and Indians had the same standard of living we do, no one would outsource jobs there because labor costs would be the same as here.  If Africans or Mexicans had the same standard of living we do, pharmaceutical drugs would not be cheaper over there than they are here.  If companies weren’t so greedy for constantly higher profits and people remembered that their finances are not just “all about them” but that every financial or business choice they make has global (yes, that’s right) consequences, maybe we wouldn’t be in the economic mess we are today.

That said, I don’t see the global inequity in standards of living flattening out any time soon, at least not in my lifetime.  So if that foreign product you’re dying for is basically the same quality, price, and reliability as one made in the US, then by all means “BUY AMERICAN”.  But then you’ll be buying with pride, not because you feel you have to keep money flowing to companies that sell things that don’t work or provide bad service.  As I remember, that was the hallmark of the USSR and we all know what happened to it.

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Editor’s Note

Dr. Barbara Ransom is a guest writer to The Web Authority Blog. She is a high level executive in the science field and resides in the Washington DC area. She is an avid blogger and interested in all things political.

Although you may not agree with her point of view, I think that you will agree that the article is well-written, thought provoking, and makes an interesting statement about what buying American really means.

As editor, I encourage you to click the comment button below and let me know what you think about today’s post and her point of view.

Black Friday – Where’s My Website Traffic???

Today is known as Black Friday by retailers all around the US. It is the start of the holiday shopping season and a crucial day which will forecast their holiday sales or lack of.

For website owners when their site traffic comes to nearly a standstill around the Thanksgiving holiday and literally becomes non-existent the weekend after Thanksgiving, it can be a shock. Most sites, e-commerce shopping sites excluded, will see a large traffic drop around Thanksgiving and then another one around Christmas and the week leading up to New Years. This is not unusual and we have seen this trend every year. Your website visitors are at the mall or visiting with friends. They are simply not online browsing for your services. Their focus has moved from business to family and friends.

If you have an e-commerce site, Black Friday becomes really for you more like Black Monday. A typical e-commerce store will have large traffic increases on Monday as many online shoppers are pricing all through the weekend and then will come back to the site with the lowest price or best shipping deal on Monday when they do their online buying at the lunch hour.

If you are well-priced for your products and services, you may instead see heavy buying traffic this weekend an additional spike on Monday as well. People are in the shopping mood and online businesses will benefit from this frenzy even in online stores.

Even with all the economic trouble this past several months, the stores when I have shopped have been busy. I am not sure if Black Friday will be as big as previous years based on many consumers cutting back on spending, but I for one have already done my part albeit early in plunking down my cash for electronic kid gifts even before Black Friday.

So the bottom line is, if you are a regular business owner, expect your traffic and pay per click activity to crash this next week and expect the same as we get close to Christmas and New Year, but it will build back up just after the holidays.

Happy Thanksgiving!

Happy Thanksgiving to all of our US clients.

I am spending the day offline with relatives and hope you are doing as well.

Enjoy your family and friends and I’ll see you back online later this week.

New Keywords Discovery Tool (Beta) From Google AdWords

The team at Google AdWords unveiled last week a new beta testing keywords discovery tool and it looks pretty good. You can find the tool here: http://www.google.com/sktool/#. This new tool allows you to enter in web addresses and then discover keywords from the pages. This could be an excellent tool for competitor keyword harvesting.  The wealth of information that the tool provides is excellent and a wonderful step up from the previous AdWords keyword tool found at https://adwords.google.com/select/KeywordToolExternal.

The new beta version provides the information that you really want in order to make smart decisions such as competitor volume, suggested bid, ad versus search share, the actual number of monthly searches for your query on Google.com, and even the page title and hyperlink from where the keyword was extracted from on the site – good to find hidden pages. You can add the keywords you like directly to your AdWords account by ticking off the box, save to draft, then view the draft keywords, and select export. You can then grab the .csv file. It may be in the future that you will be able to automatically add the keywords to your account, but for now, you get them as a .csv file which is still very useable for power users.

See what you think about this new tool, run it through it’s paces and let me know what you think. Personally I think that it is a very welcome tool to the AdWords arsenal.