What Do Search Engines Look For?

There is a lot of confusion about what search engines consider important when it comes to determining organic position. Here is my short list of key elements that search engines consider key when determining position.

  1. Source code title tag – this is one of the most important tags for your website and key to organic placement.
  2. Source code meta description tag – this is another important tag but not as crucial as the title tag but still very important.
  3. Keywords meta tags – I still input content in this tag, but it has been devalued by Google so don’t take a lot of time on it, or you can leave it out.
  4. Domain name registration renewal period. I recommend a minimum renewal of two years and five is even better. Google does look at this as just one of their organic placement factors.
  5. Home page content – this is crucial to organic placement. If your home page is all in graphics or has very little content, you WILL struggle to get organic placement.
  6. Spiderable navigation – if your navigation is in flash or image rollovers and you have not provided text-based navigation for search engines to follow, you should make the simple addition of putting text navigation links in the footer of your page.

Sure there are tons of other factors, but for clients who come to me when they are disappointed in their placement typically they all are lacking in the top six items that I have mentioned above and usually have other additional issues such as poor or very little content, no links from other websites, or content that has not been updated in years.

So take a look at your own site, what are your challenges. If you have a factor that you feel I’ve missed click comment and tell me what you think is important.

Special Issue: How to Get Involved With Twitter

This special newsletter issue will help you to learn how to use Twitter for business and pleasure. I’ll explain what Twitter is, why you should use it, and how to get going using it. Additionally, I’ll point out some cool app’s to use with Twitter to help you get the most from its use.

One of the most important things you should take away from this special issue is that Twitter is considered very hot. It is an emerging application that has not been monetized yet and will probably be purchased this next year by the likes of Google or some other behemoth on the Web.

Read our December e-newsletter for all our tips and information.

Is Buying American Un-American?

Dr. Harry Binswanger of the Ayn Rand Institute wrote an article that I recently read, see if you agree with him on the topic that buying American is anything but American. His point was that America is a capitalist society where the individual and their success is at its essence.

Binswanger states in his article that: “Philosophically, Americanism means individualism. Individualism holds that one’s personal identity, moral worth, and inalienable rights belong to one as an individual, not as a member of a particular race, class, nation, or other collective.”  As a result, Binswanger makes the case that buying American, especially if the goods are shoddier or not as good a value as those from elsewhere, puts the success of “the collective” above that of individual.  And that, my friend, is what he rightly calls Marxist and socialistic.

Binswanger makes the point that in a real capitalistic system there are no losers as long as everyone is producing quality goods that others want.  Where things go awry is when people make substandard, overpriced, or obsolete products and then try to browbeat other people of their kind into buying their lower value items by appealing to their coutrymen’s sense of tribalism, as in “I’m one of your clan and those people you’re buying from aren’t”  That’s both xenophobic and, depending on the race of “the others”, could be racist.  And, to tell you the truth, it’s not fair to the consumers and plays them for fools.

From a theoretical perspective, Binswanger’s right.  However, we don’t live in a “theoretical” world.  We live in one that’s brutally realistic.  One where there is no equitable distribution of goods, services, technology, or resources.  So what if “Buy American” is socialist in its underpinnings.  It’s all rhetoric. What counts is people: you, your neighbor, the people over in Africa, the Chinese, etc. and it is the inequity in the standard of living around the world that’s the real problem.

If the Chinese and Indians had the same standard of living we do, no one would outsource jobs there because labor costs would be the same as here.  If Africans or Mexicans had the same standard of living we do, pharmaceutical drugs would not be cheaper over there than they are here.  If companies weren’t so greedy for constantly higher profits and people remembered that their finances are not just “all about them” but that every financial or business choice they make has global (yes, that’s right) consequences, maybe we wouldn’t be in the economic mess we are today.

That said, I don’t see the global inequity in standards of living flattening out any time soon, at least not in my lifetime.  So if that foreign product you’re dying for is basically the same quality, price, and reliability as one made in the US, then by all means “BUY AMERICAN”.  But then you’ll be buying with pride, not because you feel you have to keep money flowing to companies that sell things that don’t work or provide bad service.  As I remember, that was the hallmark of the USSR and we all know what happened to it.

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Editor’s Note

Dr. Barbara Ransom is a guest writer to The Web Authority Blog. She is a high level executive in the science field and resides in the Washington DC area. She is an avid blogger and interested in all things political.

Although you may not agree with her point of view, I think that you will agree that the article is well-written, thought provoking, and makes an interesting statement about what buying American really means.

As editor, I encourage you to click the comment button below and let me know what you think about today’s post and her point of view.

Black Friday – Where’s My Website Traffic???

Today is known as Black Friday by retailers all around the US. It is the start of the holiday shopping season and a crucial day which will forecast their holiday sales or lack of.

For website owners when their site traffic comes to nearly a standstill around the Thanksgiving holiday and literally becomes non-existent the weekend after Thanksgiving, it can be a shock. Most sites, e-commerce shopping sites excluded, will see a large traffic drop around Thanksgiving and then another one around Christmas and the week leading up to New Years. This is not unusual and we have seen this trend every year. Your website visitors are at the mall or visiting with friends. They are simply not online browsing for your services. Their focus has moved from business to family and friends.

If you have an e-commerce site, Black Friday becomes really for you more like Black Monday. A typical e-commerce store will have large traffic increases on Monday as many online shoppers are pricing all through the weekend and then will come back to the site with the lowest price or best shipping deal on Monday when they do their online buying at the lunch hour.

If you are well-priced for your products and services, you may instead see heavy buying traffic this weekend an additional spike on Monday as well. People are in the shopping mood and online businesses will benefit from this frenzy even in online stores.

Even with all the economic trouble this past several months, the stores when I have shopped have been busy. I am not sure if Black Friday will be as big as previous years based on many consumers cutting back on spending, but I for one have already done my part albeit early in plunking down my cash for electronic kid gifts even before Black Friday.

So the bottom line is, if you are a regular business owner, expect your traffic and pay per click activity to crash this next week and expect the same as we get close to Christmas and New Year, but it will build back up just after the holidays.