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  • Tips - Web Content - Web Design

    Build It and They Will Come – Well Maybe

    November 10, 2008 - By Nancy McCord

    Many small business owners ask me “Do I have good website traffic?” “How does my site compare with others?” “How can I get my website to generate more business for me?”. The reality is that a website with under 10 pages of content that promotes a service or consultant will…

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  • Web Content

    Writing Web Content

    November 7, 2008 - By Nancy McCord

    Writing quality web content is a craft. I tell website owners that readers have the “Burger King syndrome” – they want it (content) their way right away. When it comes to website content, you need to deliver the “goods” quickly, succinctly, and in a winning way. Short and sweet is…

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  • Google - Search Engine Optimization - Tips

    Anchor Text Explained

    November 5, 2008 - By Nancy McCord

    Anchor what? Anchor text- this is the phrase that appears underlined in any link, and search engines consider anchor text highly important. Here are few examples fo good and bad anchor text in use as a quick tutorial: Poor use of anchor text: Click here to download our white paper…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

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    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • Blogs

    Blog Writing Under Your Own Name

    November 3, 2008 - By Nancy McCord

    Your pen name is your brand. Just like any brand, it should be protected. I only write articles showing my own name for my website. When I supply ghost written articles, I do not brand them with my name. Personally, I feel that by name should only be used to…

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    Stop Bleeding Cash in AdWords- Move Out of Broad Match

    December 30, 2019
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