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    Writing Web Content

    November 7, 2008 - By Nancy McCord

    Writing quality web content is a craft. I tell website owners that readers have the “Burger King syndrome” – they want it (content) their way right away. When it comes to website content, you need to deliver the “goods” quickly, succinctly, and in a winning way. Short and sweet is…

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  • Google - Search Engine Optimization - Tips

    Anchor Text Explained

    November 5, 2008 - By Nancy McCord

    Anchor what? Anchor text- this is the phrase that appears underlined in any link, and search engines consider anchor text highly important. Here are few examples fo good and bad anchor text in use as a quick tutorial: Poor use of anchor text: Click here to download our white paper…

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  • Blogs

    Blog Writing Under Your Own Name

    November 3, 2008 - By Nancy McCord

    Your pen name is your brand. Just like any brand, it should be protected. I only write articles showing my own name for my website. When I supply ghost written articles, I do not brand them with my name. Personally, I feel that by name should only be used to…

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  • e-Newsletters - Pay Per Click - Search Engine Optimization - Tips

    Getting the Most Bang for Your Buck – Special Issue

    November 1, 2008 - By Nancy McCord

    You’ll want to click in to read our November e-newsletter that tells you how to get the most bang for your buck on the Internet. Learn our top picks for pay per click, search engine optimization, and e-newsletter services. With the economy tanking and business climates slowing, now’s the time…

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  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
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