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How to Successfully Use LinkedIn for Business and Networking

I’ve just published my September e-newsletter and it is a special feature on how you can use LinkedIn for business. This special edition is interesting reading and my candid viewpoint on social networking.

If you have been pooh-poohing the value of social networking or thinking that Facebook and LinkedIn take too much time, you really need to read what has happened to me as I researched this article. From my perspective, I have a whole new take on social networking and am actively and aggressively growing it not to move my business forward.

Here’s just a snippet to get you thinking…

“What I found out in my testing was, well, shocking. So much so, that it has dramatically changed my viewpoint of social media and social networking. Here’s my candid experience and story. …In under 12 hours from my large list invitation my LinkedIn network contained over 90 connections. Less than one week later I am at 140 connections and still growing. In the first 24 hours, I also picked up a possibility for a new speaking engagement in front of 60 local area public relations professionals and a potential new subcontracting partner project for search optimization, ghost blogging, and Google AdWords management. All this with a wee bit of time investment.”

I now as of today have 178 connections and am looking to break 200, and that seems very doable. I have made business connections with three resources which should turn into remarkable business endeavors and have reconnected with clients and friends in a fun new way.

Read my story and see what you think.

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Even the Web is Not Immune From Bad Behavior

I watch a number of blogs and I found this post at the Blog Herald interesting reading and wanted to share it with you. I live in the Washington DC area and bad behavior on the road is typical here. We have some of the rudest drivers in the nation, as documented by the Washington Post. Not only will someone flip you off for following the law, but if you move into their lane when they are 10 car lengths behind you, they may get incensed as you are slowing their commute down, that you are sure to get honked at and maybe even flipped off. This post at the Blog Herald talks about similar rude behavior on the Web specifically on Twitter and on blogs.

Although I have never had a situation on any of my platforms with rude comments, bigotry, and flaming exchanges between participants, I know that bad behavior like this exists. I have seen it first hand on several webmaster professionals forums. It is unfortunate that the larger you get, the more readership you garner, and the more visible your platforms become, you do become targets for people who really should take a deep breath, step back, and review what they have written before they click publish. 

People who exhibit this type of bad behavior on forums and blogs are called Trolls and you really don’t want them commenting on your own media platforms. Yes, controversy can be good for traffic, but when controversy steps over the line to rude behavior, then it must be stopped.

The post that I mention in the first paragraph speaks on the topic that should you block comments from certain individuals due to their history on other blogs and forums that you are aware of or should you wait it out. So based on all of this, should you turn off commenting on your own blog? Should you enable comment moderation? My recommendation for the majority of blogs still is to let comments come and to not moderate them. If rude comments do be come a pattern, then turn on comment moderation, but only once you’ve had a documented problem. The free exchange on your blog or forum should not be hampered by possible bad behavior until you really need to address it.

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Spend 15 Minutes a Day For Success Your Way!

That’s all it take is 15 minutes a day to network your way to success on LinkedIn or Facebook. I have found that by interacting with connections in a non-threatening, non-selling way that you create relationships that really do translate into selling opportunities.

I don’t use Facebook or LinkedIn for selling, but I have picked up several new selling opportunities just this week alone by connecting with others. What I have been able to do specifically is to enrich relationships that existed before and move them to a truly more personal level and it’s fun on top of that.

With Facebook, I found out the birthday of several key clients and past clients and was able to send them a personalized digital gift for their big day. Personal interaction is what the Web is all about now and so the ability to connect on someone’s special day is not only good business, but being a good “friend”.  In our increasingly online world people want to do business and interact with “real” people who will take the time to get to know them as more than a dollar sign.

So for success both for personal enrichment and for creating new business opportunities the mantra is now “Spend 15 minutes a day for success your way!”

Want to know more about how to use LinkedIn for creating a network, make sure to subscribe to our monthly e-newsletter that will be coming out September 1 for a special issue on how to use LinkedIn for your business. Subscribe today!

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AdWords Getting Big Changes

Some very important changes are coming to AdWords. But that being said, you may not see them appear in your account just yet, Google is rolling out some of these changes to key contacts first.

Here are the changes in a nutshell:

  1. Quality score is not predetermined. It will be determined on the fly as each search query is done. This allows advertisers in local areas to possibly be a better match for local queries. This will also help keep your ad showing. For poor performing accounts this means that you will not be eaten alive by a bad history as your quality score can and will change more rapidly. This is a good change.
  2. No longer will we have keyword disabled with the phrase “not eligible for search”. I have just hated that when a keyword, which is good for an account is disabled arbitrarily by Google based on their algorithm. Low search terms could simply not get traction in an account. The phrase Google will now use is “first page bid”. As Google now shows options to view more ads this is also a good thing for advertisers. Not only will advertisers have more assistance in regards to ad placement, but if you really want to spend less you can and then appear in pages other than the first page. This change also gets rid of the minimum bid.
  3. Keywords will no longer be disabled. This really ties into number two as these two changes work so closely together minimum bid and not eligible for search. Many keywords that were either low search volume terms, niche terms Google did not understand and for some accounts aggressively disabled them in accounts literally shutting down and ad group. You may still have issues with impressions with this roll out, but at least the advertiser feels more like they are in charge than Google’s money making ad apparatus. I have had some advertisers simply feel like they were getting squeezed for money and it appears that Google has addressed some of these very important issues in these upcoming releases.

The changes from my point of view are good and welcomed. Keep an eye out for these changes in your own AdWords account in the upcoming weeks.

Read the full article here: http://searchengineland.com/080821-210012.php