The Web Authority – Page 418 – From McCord Web Services – Google Partner and Web Visibility Experts

April 26, 2008March 4, 2012

Designing Your Website For Google

I just picked up this article from the Google search blog and wanted to pass it along to you. In the post, Google staff talks about what key elements of website make a site perfect for good placement on Google and I could not agree more.

Top things for Google:

Focus on people
Have a fast download time for your website
Have a simple design
Keep both beginners and experts informed and entertained
Be innovative
Design for a global audience – not everyone has super huge screen monitors and is an English speaking native.
Plan ahead for future business and new technology
Have a neat design but don’t distract from your content
Make sure people can trust you have integrity in all you do
Be human and real

But don’t just think that Google loves this type of design, all viewers and reader will benefit from website that take this simple approach. If you think about it, the list of 10, in my own words, will make your site engaging, informational, trustworthy, and build authority. Now that’s the true way to top organic placement not just on Google but on all search engines!

April 25, 2008March 4, 2012

Metrics for Success With Google AdWords

What are your measures of success? Read this post at Web-World Watch to review my considerations of success. Find out what a micro-conversion is and why you need to have concrete measurements of success in place when using Google AdWords.

April 25, 2008March 4, 2012

Google AdWords Metrics

What’s a micro-conversion? What are your measures of success when advertising on Google AdWords? Find out what you may want to consider as your own measure of success from our blog post at Web-World Watch.

April 25, 2008March 4, 2012

What Are Your Metrics For Success With Google AdWords?

There is much more to measuring your success with Google AdWords than how many sales did you get? I consider sales the most important measure of success, but for some accounts success should be measured by more than just that.

Some of the metrics that are important when measuring the success of any pay per click program are:

1. Of course sales!
2. Increased traffic to your website
3. Requests for more information from phone calls and completion of your contact form
4. Subscriptions to your e-newsletter
5. Requests for quotation on your services or requests for your brochure or catalog

For some accounts number 2 to 5 are the best measures of success and are called micro-conversions. Remember Google’s measure of success of a program is click through rate and not sales or micro-conversions. This is important to remember when you consider raising your budget or continuing with Google AdWords when you are questioning whether the program is working for you.

I am not an advocate of leaving your wallet open indefinitely to Google if you are not having your measures of success met. However, if you do not have website statistics, scripted contact forms, targeted landing pages, and Google AdWords conversion code implemented, it is nearly impossible to make informed decisions about the success of your program.