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Microsoft adCenter Excel Plug-in

Click our post title to go to Microsoft and download the Excel 2007 plug-in for keyword research.

I have downloaded the plug-in and used it and I have to say what an excellent keyword discovery tool to use in conjunction with others in creating your keyword list.

Although you cannot use this plug-in like AdWords editor, it still warrants consideration. Why?

1. Allows you to query the Microsoft keyword database for potential keyword click, impression, and cost activity.

2. Allows you to create and efficient keyword list that can be used on all engines although the data is only pulled from Microsoft’s servers and database. Yet there is great value in creating your list with this tool.

3. Make sure to watch the videos, lame as they are, to get you up to speed fast.

In no time you’ll be creating new keyword variations that you can use on all of your pay per click accounts. If you are not using Wordtracker, this is a must have. If you are using Wordtracker, this is a good addition to use with your other research.

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Creating The Best Blog Post Titles

Titling your blog post is a craft, but has a few common sense rules that are easy to follow. Not only is your title a teaser for the actual post, but it can help you with search engines if done properly.

Here are a few examples of blog post titles that not only clearly explain the post or are keyword dense:

Best Practices for e-Newsletters
Runescape – a Game Review for Parents
Best Practices on Using Music on Websites
Effective Blog Posts Titles – A How To
Webkinz – A Parent Game Review
How to Build Web and Blog Traffic
How To Become A Productive Blogger
Website Navigation – Best Practices
Game Reviews for Parents – Club Penguin Reviewed
Social Media Blogging Does It Work?

These are just a few examples but you can see several common elements. There are many searches on best practices, how to’s and reviews. Take advantage of that search traffic to craft your post title to match a search query and pick up some extra traffic.

On a sidebar, take a look at this post, I have used another technique for search engines, I have deep linked to my own websites in a creative way, feeding search engines and you into my content. And take a look at the anchor text (what is included in the hyperlink). Not only is the anchor text a match for my post title, but it is keyword dense.

You can use all of these techniques easily on your own blog, just start first with a well crafted title.