This post contains several great tips to help move your blog up in organic search rankings. Click in to Blog-World Watch to get our nuggets for today on how to craft your blog post title for performance.
Crafting Great Blog Post Titles
How to write your blog post title for traffic and search engines is a craft. Find out our easy to use tips to write a better blog post title and help you become a more effective blogger and to garner search engine traffic for your blog.
Creating The Best Blog Post Titles
Titling your blog post is a craft, but has a few common sense rules that are easy to follow. Not only is your title a teaser for the actual post, but it can help you with search engines if done properly.
Here are a few examples of blog post titles that not only clearly explain the post or are keyword dense:
Best Practices for e-Newsletters
Runescape – a Game Review for Parents
Best Practices on Using Music on Websites
Effective Blog Posts Titles – A How To
Webkinz – A Parent Game Review
How to Build Web and Blog Traffic
How To Become A Productive Blogger
Website Navigation – Best Practices
Game Reviews for Parents – Club Penguin Reviewed
Social Media Blogging Does It Work?
These are just a few examples but you can see several common elements. There are many searches on best practices, how to’s and reviews. Take advantage of that search traffic to craft your post title to match a search query and pick up some extra traffic.
On a sidebar, take a look at this post, I have used another technique for search engines, I have deep linked to my own websites in a creative way, feeding search engines and you into my content. And take a look at the anchor text (what is included in the hyperlink). Not only is the anchor text a match for my post title, but it is keyword dense.
You can use all of these techniques easily on your own blog, just start first with a well crafted title.
Best Practices on Using Music on Websites
Think before you share your favorite song on your website. When using sound or music there are a few considerations before you embed sound, they are:
1. Have you provided controls to turn it off or turn the music down? Not everyone will want to listen to your music. Some will already be listening to their own music and when yours starts up it will simply be an annoyance.
2. Do you own the rights of the music to play it on your website. Just because you bought the song at iTunes, does not give you the right to play it every time your website pages load. It is very important to read the rights on the music you have. For example on nearly every branded artist’s song you can buy online the license is for personal use. Using music on your website moves it to commercial use. Even using it on your MySpace site is a violation of the artist’s rights and can get you in trouble.
3. How long is the music clip? Does the clip play over and over and for a client who stays on your site two to four minutes does it become fatiguing? Before you add music, have some of your friends and colleagues listen to a four minute version of it, what do they say?
My recommendation is if you add music embed a controller to allow others to turn it off, turn it down, or play it over. Only use music that you have bought with a commercial license on the Web, do not use music clips from your iPod or personal library of branded artists, and of course do not embed music to auto load on your pages.