Organic Vs Paid Listings on Google

Consistently I have run into confusion on clients’ parts thinking that participating in sponsored search or paid advertising listings on Google, Yahoo or MSN will raise their organic ranking. This is not true.

Paid or Sponsored Search
These are the text ads that appear on the right side of the search query results screen and at the top of the page typically in a colored box. How one appears here is to use a paid advertising service unique for each search engine for Google, it is Google AdWords, for Yahoo, it is Yahoo Sponsored Search, and for MSN it is Microsoft adCenter. To get top ranking in the results you must have a higher than you competitor maximum cost per click setting and a”satisfactory” click through rate. You also must have a Good or Great quality score. Quality score is the factor of a tight match between your landing page content, ad text and keyword trigger list. To get in the colored boxes you need typically a click through rate of over 2.5%.

Organic Search Listings
This is also know as the SERPs (search engine results placement). Organic listings are determined by each search engine’s algorithm. Google has over 150 different factors which it will consider to determine your site’s placement on the page. Some of these factors include size of your website, how frequently you update your content, how many quality sites on your topic link into yours, the keyword density of your keywords on the page and their match to the search query, how long you have held your domain name, the length of your renewal, and many other secret factors known only to Google.

Organic and paid results do not affect each other. They are entirely separate and participation in one has absolutely no bearing on performance in the other.

Domain Expiration Don’t Let It Happen to You!

When you get a notice that your domain is about to expire, make sure you react, and react quickly.  There is nothing worse than having to let a client know that in their ignorance and lack of action that they have lost their domain name or will have to pay several hundred dollars to get it back if they can even get it back.

ICANN has rules on what happens when a domain name expires. However the charges to get it back are in part determined by your registrar. In several situations the client has ignorantly not responded to numerous notes from the registrar to renew their domain name. In some cases they felt that they were on auto renew, but did not realize that their credit card had expired that was on file with the registrar.

If you let your domain name expire, this is typically what will happen. First your registrar will give you a grace period, then they will repoint the domain to a parking page in some cases taking down your email and website. Sometimes they don’t do this, GoDaddy will hoping to get your attention. If you still don’t respond, then the registrar will take back and own your domain. You will have to pay sometimes several hundred dollars to get your domain back at this stage, but you really have no choice. If you still don’t respond, then anyone who had reserved your domain gets an opportunity to buy it. Finally the domain goes back on the open market.

I have seen some registrars automatically keep control of the domain for several months trying to get more money from you to return the domain to the original owner.

The bottom-line is that if you want the domain you should not let it expire. If you have, then sometimes the best action is to move to a new domain name. It simply may be too costly to get your domain back.

Routinely when I renew a domain I start 30 days out. Sometimes the client does not know the registrar and research needs to be done. Sometime the client does not even own the domain and work needs to be done to secure it first. DO NOT wait until the last minute to renew your domain, it is simply too crucial for your business! 

Keep Control of Your Domain Name

When you are a website owner, it is important that YOU keep control of your domain name. I cannot begin to tell you the problems that I have come across where a new client has let the previous webmaster or the original web designer procure their domain name for them. In the most serious cases, that person had done so under their own name tied to their own private registration account, where the client and real domain name owner had no access.

Don't get in trouble, keep your domain name safe.My top tip for domain security is that every website owner should manage and own their own domain name! It sounds easy to let someone else control this aspect of your website, but if you choose not to work with a web designer or webmaster in the future, you have lost all control of one of the most crucial elements of your web presence – your domain name.

Here are my recommendations for domain security:

1. Before you work with any designer or webmaster, purchase your own domain name and tie it to your credit card, your billing address, and your name using either GoDaddy or Network Solutions. I personally like GoDaddy as the domains are very inexpensive, the control panel easy to use, and they have an auto renew function. Your domain name registrar is not the same as your web host! In fact, your hosting can be at one provider and your domain at another.

2. Don’t let a new web host push you to move your domain registration to them. There is no benefit for you to do this. The hosting agent who encourages you, or misleads you, into believing that this is top priority, is simply looking for a domain registration commission every time you renew your domain.

3. Don’t let your webmaster control your domain name. You can let them manage the changes or additions needed, but don’t ever let them set up domains under their own personal account, with their name as domain administrator. They can be technical director, but not administrator.

4. Protect your domain name as you would your reputation! You never know what the future holds for whom you will use for your webmaster services. I can tell you “real life” stories of clients who have had to abandon their “bread and butter” domain name as the old webmaster either held the domain name hostage or refused to assist with access or transfer. If your name is not listed as the administrator on the domain registration, sometimes the only way to get back access to what you thought you owned, is expensive legal action and months of red tape. It is best to just be safe at the start and own your own domain name.