Nancy’s post for today is at Blog-World Watch. The topic is Feedburner.
Nancy’s Tuesday Post at Blog-World Watch
If you want to see my post for today, you can find it on our sister blog at Blog-World Watch. Today’s post is about Feedburner.
Use Feedburner For Blog Feed Tracking
Feedburner has been around for a while and just last year Google bought this interesting free tool. That should tell you something right there, when Google buys something, it has increased perceived value.
Feedburner allows you to make your RSS or Atom feed generated by your blog or e-newsletter user-friendly. Providing it in a format that matches the feed reader of your subscribers. It can turn an Atom feed into an RSS 2.0 feed or other version of RSS feed. It will track your activity and subscriptions with the new PRO tools that are now free to all, and will even allow you to send your blog posts as emails to subscribers.
Previously I have been leery of losing my domain tag on my feed address, but I have decided that the information and ability to track performance is more important than keeping my domain name tag on my feed.
Feedburner is easy to implement with WordPress and New Blogger auto-install widgets. So if you haven’t checked out Feedburner, now’s the time to take the leap and to know more about your news feed, reach, and subscribers.
Advertising Globally on Google AdWords
Here’s a quick tip for you on using global advertising on Google AdWords.
You can blow through your budget at an unprecedented rate when you advertise globally without any controls. It is far better to set up your architecture in this manner to be able to control your spend more effectively and in the global regions that really work for you.
First identify using your website analytics software where your traffic comes from and see if this meshes with your sales in the real world.
Second, group global areas into separate campaigns. Typically I will use a US & Canada market, an Asian market (includes Australia) and a European Market (includes Europe the Middle East and most of Russia). Then using my own time zone, I calculate the best times to show the ads in the grouped time zones. Typically I do not want my ads to show in the middle of the night in any of these markets as this is a way to encourage poor quality clicks. I want my budget to be spent in prime time. I am using ad scheduling to choose the best time zones. Remember in your control panel you enter your zone, but converted to the new time zone. I use this tool to help me arrive at those figures. http://www.timeanddate.com/worldclock/meeting.html
Third, I assign campaign budgets by region. I have found that this is a crucial step towards effective advertising. Additionally you will be able to evaluate clicks and conversions to adjust your spend as your program progresses.
With a little bit of advanced planning you can have AdWords global advertising work effectively for you.