The Web Authority

My team has just started blogging on this blog, http://www.beathillaryclinton.com/. I have to say that this may be some of our best work and we are really having a ball with this blog. Click the post title to get a chuckle out of the posts you’ll find there. (You may not agree with the political point of view, but that is what ghost blogging is all about being able to wear the hat of the client and write to their specifications.)

Here’s a teaser that got me chuckling even as I posted it to the blog for the post “Oprah and Hillary Slap Fest: The Babes are Takin’ Off the Gloves“.

“In her best Linda Evan’s style, just the other day, Hillary, cool as a cucumber, claimed Oprah’s stumping for Barack was not a big deal, telling the press that she was a “great admirer of Oprah”. Then… like a cobra… she struck! Hillary whipped out her secret weapon, a political endorsement from none other than the Golden-Throated Diva of the Divine, Barbra Streisand!!!

“Hiss and MEOW!! Take that Oprah!!

“Although Oprah can claim a TV show and a widely circulated glossy mag, Babs has sold 146 million records and is the darling of the most-voting demographic in the country: upper middle class white people over 50. Will be interesting to see how this plays out come Demo-convention time.”

The posts we have planned for next week will really get you laughing, so keep an eye on this one even if you are voting for Hillary Clinton.

You know blogging has changed in the last several years. It has grown from personal diaries and rants, to business and valid news, and now spin vehicles. Pure truthful blogging is being tainted by the thirst for the “grab for attention” and marketeering’s unabated focus to make money from blogging. The world of blogging is no longer pure and motive free.

Just like all things on the Internet, you have to take things now with a grain of salt. It used to be that blogging was a pure unadulterated point of view, an honest fresh approach. Now there is a thrust behind much of the blogging that is being done to spin a message, do media relations damage control, or to make money. Much of this is being done behind the scenes and the people who are being sucked into “this machine” are the ones who still think that blogging is honest.

Wow, a cynical tone, yeah you bet. Blogging has moved from truthful conversation and dissemination of information into a whole new world, unfortunately the real world. Well in other words, blogging has grown up. Is this a good thing. Hmm, may be and maybe not. One thing for sure is to read a blog carefully before you buy into it’s point of view and two don’t be naive to think that there isn’t a very smart marketing engine behind the blog spinning a message or pushing an agenda. There is now in this new world on the Web where blogs are concerned.