The Web Authority

You know blogging has changed in the last several years. It has grown from personal diaries and rants, to business and valid news, and now spin vehicles. Pure truthful blogging is being tainted by the thirst for the “grab for attention” and marketeering’s unabated focus to make money from blogging. The world of blogging is no longer pure and motive free.

Just like all things on the Internet, you have to take things now with a grain of salt. It used to be that blogging was a pure unadulterated point of view, an honest fresh approach. Now there is a thrust behind much of the blogging that is being done to spin a message, do media relations damage control, or to make money. Much of this is being done behind the scenes and the people who are being sucked into “this machine” are the ones who still think that blogging is honest.

Wow, a cynical tone, yeah you bet. Blogging has moved from truthful conversation and dissemination of information into a whole new world, unfortunately the real world. Well in other words, blogging has grown up. Is this a good thing. Hmm, may be and maybe not. One thing for sure is to read a blog carefully before you buy into it’s point of view and two don’t be naive to think that there isn’t a very smart marketing engine behind the blog spinning a message or pushing an agenda. There is now in this new world on the Web where blogs are concerned.

Well if you did not think that what you put in the source code title tag is not all that important you need to think again.

I am doing some testing and have spun off a mini website from my main website that has a very narrow focus. The focus is on custom web design and fast web design for our Quick Launch template web design product. You can visit our sister site at http://www.McCordWebDesign.com. This site was launched on November 2 and is already in the SERPS. In fact it has garnered number one Google placement on the term top recommended web design company and that is in the global market out of 28,700,000 listings.

The match to the search query and what is in the title tag is almost exact. Give me a title and I’ll put it in the code and in two weeks, I’ll have top placement on those keywords too! My title tag in the source code for this mini site is: custom web design custom website design custom web designer top recommended web design company. I am even trying to break up my phrases with ‘s to see if this will out perform a simple targeted list of keywords not separated by commas.

As you can see from my initial finding, having a close if not identical match on a keyword phrase in your title tag will garner you top placement when you have no other site problems. In fact the standard length of the title tag is 80 characters, but you can see the search engines actually spidered the full content even though it was longer than the 80 characters. 80 characters will appear in the top browser screen, but that doesn’t mean you can’t go longer or that engines won’t spider it.

So give me a phrase by leaving a comment, it has to be on web design though as that is what my site is about and I’ll change my title tag and then report back to you in two weeks with my findings.

I am doing an SEO test on a few new techniques. As a result I have spun off a new sister website at http://www.mccordwebdesign.com with in-depth content only on custom web design and our fast web design program called Quick Launch.

I am evaluating a few new SEO techniques as well as getting ready to start a new blog Design-World Watch. This new blog will use Word Press as my platform instead of my typical Blogger platform. This will also allow me to very carefully evaluate the two platforms for ease of use, ability of customization, and organic search engine performance.

I’ll keep you posted as I roll out the new blog and get historical data on our new whitepaper in planning.