The Web Authority

We’ve just completed a mini site optimization for a great website and business. You can visit Candescence online now to read more about branding, brand strategies, market ideation, and brand creation.

Candescence is a brand creation and brand marketing firm located in Charlotte, North Carolina. Robert Davies, the President of Candescence Inc. is an independent consultant who works directly with large and small firms in the brand management field as well as is employed by a number of advertising agencies to be their resident expert in brand ideation.

This is an interesting site that you will definitely want to check out!

We are doing a Google AdWords program for the Dan Patrick team at The Content Factory. Although we are doing just one facet of the work in the promotion of the new Dan Patrick radio show that is coming on September 9th, I have to say that what is being done by others on the team is a pure stroke of genius.

To see what I mean, please visit www.DanPatrick.com or www.DanPatrickOnline.com, they are the same site. The team has created movie vignettes of Dan Patrick that are great to watch. The movies are a pure stroke of genius that speaks to the imagination and humor of Dan Patrick in a way that is highly engaging and very viral for the Web. The push is to let ESPN fans know that Dan Patrick has left and is starting a new “Big Show” on September 9th but through The Content Factory this time.

If you are wanting to see a great piece of viral marketing in work that has a real “pro” touch, you need to visit www.DanPatrick.com to see them yourself.

We’ve just launched a new Quick Launch template “fast on the web” website for www.Garpepano.com. You can click our post title and see this colorful site now.

Garpepano is the new Italian spice creation of Luigi Cerrato. Garpepano is a spice blend of oregano, Romano cheese, garlic, and chili peppers. You’ll love it on pizza.

The site has been done using our Quick Launch – get on the web in 5 days program. For a small investment a business owner can have a nice five page site to announce their new product to the world.

You can even buy Garpepano online using PayPal. Visit now to check out this hot new product for yourself!

Google has just announced that it has implemented the change in the pricing for top ads in the special colored boxes above the organic listings.

http://adwords.blogspot.com/2007/08/improved-top-ad-placement-formula-now.html

The bottom-line that I see from the change is that it will now cost more to be in the top spot. Previously one got in the top spots based on performance – about 2.5% + in CTR. Now it appears that not only will the CTR and ad quality score be a factor, but what you will sign up to pay by your max CPC setting as well.

It appears to me that Google is posturing itself to charge the full max CPC in the account when an ad appears in the top spot from their comment “Review your account for maximum CPCs that are higher than the maximum amount you’re willing to pay.” Google has always said that it can charge the full max CPC in the account and now it appears that they will if an ad appears in the top spot.

Quality score has not been a huge factor for accounts that we manage as we work hard to get and keep a good score, and performance in most cases has not been an issue either, but now we will need to watch carefully that the CPCs set in the accounts do not hit figures that we are not really willing to pay in an effort to get into a certain position on the page.

This aspect will particularly affect an account or ad group where a clients is really wanting to appear in the top first or second position or possibly even the third position. Clearly they will pay more to Google to get there.