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The Importance of Google and Bing Business Pages

Man sitting under a banner which says local business at a desk.

Connecting your business and social media efforts to your Google Business Profile and Bing Places for Business has never been more important as both Google and Microsoft will have their AI (Artificial Intelligence) search engines pull data (including images) from these accounts and show the information in the AI generated answers snapshot. Reviews from your profiles may also appear in organic results and AI generated content at the top of the page.  

It is time to ensure that all your information is correct on these two profiles and that you are making regular updates to keep the content meaningful to visitors. If you have not already asked us to assist you with these search engine business pages, please get with us now to check our service offerings and even on-demand optimizations. 

Updating your Bing Places for Business page is important because it helps increase your search traffic and can only help you get more organic traffic to your site. Bing Places is the platform where the profile info is set up. This includes account, list, submit, manage your client business. Bing Places enables local business owners to add their listing to Bing Maps.

For both Google and Bing, updating your business pages are important because these pages may appear in location specific searches. The more active you are on the platform, the more signals you send to Google and Bing that your listing is accurate and trustworthy.

Additionally both search engines use their local pages for gathering reviews and even allow you to link to the page when you ask clients to review your businesses and services.

So, these search engine business pages help you to:

Place organically for local searches
Gather customer reviews and showcase them
Showcase your business

Check out our website for our complete service listing and check to see if we can help you with the set up or optimization of a Google Business Page or Bing Places for Business page.

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Why Using a Google Partner for Google Ads Makes Sense

Team reviewing a proposal from McCord Web Services.
Google Partner Badge
McCord Web Services is a Google Partner

McCord Web Services is a Google Partner. Our team works hard each year by recertifying in search advertising, shopping advertising, display advertising, and video advertising. We are required by Google in order to retain our Partner status each year to recertify.

These exams are intensive and take many hours of study and preparation. Add to that we certify also in Microsoft Advertising.

Why Should You Assure that Your Account Manager is a Google Partner for Google Ads?

Working with a Google Partner can provide you with many benefits. Here are some of them:

* A dedicated Google representative: Google Partners are assigned a representative straight from Google to help with your campaigns. This means that you can get fast service and expert advice when you need it.

* Unmatched expertise: Google Partners have the latest product knowledge and insights to help you optimize your campaigns for better performance. They can provide you with data-driven insights to make informed decisions and help you stay ahead of the competition.

* Access to beta features: Google Partners have access to beta features that are not yet available to the general public. This means that they can help you stay ahead of the curve by testing new features before they are released.

* Keeping up with industry updates and trends: Google Partners keep up with industry updates and trends so that they can provide you with the latest insights and best practices for your campaigns.

* Product training from Google: Google Partners have access to product training from Google so that they can stay up-to-date on the latest product features and best practices.

* Assurance of quality: Perhaps the most important benefit of working with a Google Partner is the assurance that the company is certified and employs knowledgeable experts who are held to a higher standard of excellence in campaign management and ad performance.

Working with a Google Partner can provide you with many benefits such as fast service, expert advice, access to beta features, keeping up with industry updates and trends, product training from Google, and assurance of quality.

Visit the McCord Web Services website to learn more about our credentials and our Google Ads services.

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AI and Google Ads – The Future is Here!

Put Google Ads to work for you with new AI tools.

The use of Artificial Intelligence (AI) in digital advertising is one of the biggest changes we have seen since the creation of the Internet. Google announced a series of new products at Google Ads Marketing Live 2023 on May 23. With a focus on brand safe advertising, privacy protection, and AI assisted ad creatives with full authorship oversight, the Google Ads interface will be more complex but even more powerful. 

Google Ads unveiled their plans to use AI to revolutionize their search engine on the 23rd and earlier in May at Google I/O Conference with their announcement of the new Google Search Generative Experience (SGE). 

No matter how you feel about AI, the changes we will soon see online will be revolutionary. 

As your Google Ads Strategists, we are excited to see within the Google Ads interface a new conversational experience for text ad creation with an assistive experience that draws in more information and images from your own website; to make your ads more targeted, relevant, and engaging to buyers. 

Google’s AI-powered assets will be scalable in a brand safe way. There is a new focus on video creation and Ai tools to auto generate videos for use in ads and on YouTube.  

Generative AI will super charge the search experience and allow for more in-depth information in search results. Ads will display natively within the search results and blend in with page colors but will still be unobtrusively marked as sponsored. 

To get involved with Google Ads and leverage AI to deliver great paid advertising results, check in with the team at McCord Web Services today.