New Community Blogging

A new trend that I am seeing is community blogging. You may say, that’s old hat, but not with this special twist.

I am seeing blog vendors selling a community concept to mortgage bankers and real estate agents and firms. These power blogs are really like 50 to 150 blogs all rolled into one and with the site owners, advertising message as the real focus to drive business to their own website and create authority in their community. Based on that, it is a novel approach.

What the site owner does is to blog to set up the site with great content. Typically professional ghost bloggers are involved. Categories are set up in numerous business areas. Posts are focused on the community and events in an effort to draw in more participants. Business owners are solicited by the blog owner to blog about their business and services. There are no charges for these business owners to post. The blog owner is hoping that they will be prolific. Not only will the business owners business benefit, but the blog owner is benefiting by more traffic coming in from search engines and being exposed to their own marketing message.

The real thrust is to develop authority on the web for the community, typically a county by name, and to then soft sell the blog owners services and garner top search engine placement.

This is an incredibly savvy approach and one we are bound to see more of. Click our post title to visit the Maccomb County Voice which is just one of the blogs out there in this particular genre. As you review this blog, you will see that when worked properly the site become self propelled and becomes a legitimate voice and sounding board for the entire community from schools, attorneys, beauty salons, real estate agents, to restaurants, and special event announcements. This is a sweet deal for the real estate firm or attorney who is sponsoring the blog and so getting credit for creating an online community to benefit all.

A New Blog to Check Out

Click our post title to visit on of the blogs that we are ghost blogging for. This blog is for Parker Web Marketing.

Written in a question and answer approach this blog takes on some of the important topics that website owners in the know should be aware of. Working closely with the Parker Web Marketing team, we get your questions answered and even highlight important issues for making sure that your website is the best that it can be.

We’re Writing For Some Great New Blogs

We are ghost blogging for some great new clients and wanted to highlight them for you to check out.

Trucker to Trucker – a blog for semi-truck drivers and freight line operators. You’ll find this blog helpful and interesting from popular local truck stop restaurant reviews all the way to fuel economy savings and new equipment available for purchase.

Wirester – a blog for a premium wireless phone and accessory store. We’ve just started blogging for this site, but stay tuned for great reviews on new phones, cool phone accessories, and super saver promotions on cell phones, charges, phone covers, and much more.

Parker Web Marketing – a question and answer blog on topics important to website owners. Got a question tell us and we’ll tell you the solution or offer suggestions.

Blogging for Search Engines

Many of the same techniques that you routinely use for good search engine optimization on your website should be used on your blog. Here are some of our top tips.

  • Make sure your blog post contains your top keywords but don’t spam
  • Keep your blog posts keyword dense and on one topic
  • Use the title link field to make your title clickable to point to an article or your website for more information
  • If you have a link in the content, make sure that you properly use keywords in the anchor text
  • For more boost try bolding your important keywords in your post or in your anchor text
  • Our typical blog post is about 200 to 350 words, don’t write a dissertation
  • Use labels if you can with your keywords in the label

There is no right or wrong way to write your blog, but there is a more effective way to get better search engine placement using your blog.