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Google AdWords Compared to Yahoo Sponsored Search

You’ll want to click our blog post title to download our newly updated Google AdWords Compared to Yahoo! Sponsored Search White Paper.

This 8 page white paper contains detailed case study analysis and recent updates to include the new Yahoo Panama interface and first quarter 2007 client case studies. You will need to share your email address with us to download the paper. This will subscribe you to our monthly e-newsletter, but you can easily unsubscribe if you don’t like your first newsletter issue.

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Syndicate Your Blog

So you’ve got your blog going and are really working hard at creating great content, what’s next? Use your website to become your blog syndication tool.

We have several things that we have done to help syndicate our content and want to share them with you.

First make sure to install chicklets and easy subscribe buttons on your blog.

Second make sure to have a syndication page on your website pointing to your blog and your various news feeds. Here’s our page http://www.mccordweb.com/web-design/syndicate.php. We also list our clients blog feeds and allow easy one click subscription.

Third consider a script generator. Here’s ours http://www.mccordweb.com/web-design/feed-creator.php. We use FeedrollPro as our application. It is a subscription based tool, but allows for webmasters to style your feed to match their site and to syndicate your content. I do get site click-ins with this vehicle so I know that using this technique works to spread the word about your blog.

So get serious about your blog and then get busy promoting your blog through very easy syndication.

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Google AdWords Recertified

I have just completed and passed my testing to re certify my Google AdWords Qualified Individual credentials for another two years.

Google has changed the exam and I found it easier than the first, but they have not updated all of the information in the exam to reflect new account improvements. Plus I studied so hard on Google Analytics and AdWords Editor and there were no questions on the exam on that topic. For example the information on invoicing does not match the test. The training module states that an account with three months of activity of $1500 per month would qualify but the exam had two case studies that matched that and yet it appeared that they were looking for an answer for $5000 a month and that was the old figure. There were also questions on how to calculate quality score with case studies and no training modules on that specific topic. Hmm, Google you need to update to be fair.

The training modules need to more closely match the exam as I wondered how some of the questions could possibly be answered given the training information. Well so much for griping, I will not have to look at the training program unless something new is released for a while.

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Nancy McCord Interviewed on Ghost Blogging for Investors Business Daily

Today in the Thursday May 10th print issue as well as in the online issue. Nancy McCord of McCord Web Design was quoted in an article on ghost blogging.

You can click our blog post title to read the full article online. The article appearing in the Internet & Technology section is titled “Writing Blogs Can Be So Hard, So Get Help” by Tony Kontzer.

I think that you’ll find the interviews by Nancy McCord and several others on the topic of using blogs for business and hiring a ghost blogger interesting reading.