From McCord Web Services – Google Partner and Web Visibility Experts
Looking for an easy way to upload your other pay per click programs into Microsoft adCenter? There is a new way. For $30 you can pay the Microsoft staff to do your load for you.
The only catch is your daily budget must be over $30 in clicks per day to qualify. The upload tool has been broken in adCenter, but now there is an alternative to inputting this information in by yourself.
Pay Per Action is coming to the content network and will be a huge boon for mortgage and real estate professionals if only Google can make it work.
Pay per action is where the Google AdWords advertiser only pays when an action is completed not when someone clicks on their ad. The advertiser determines a set payout for the action. When the action is completed the publisher in the Google AdSense network makes the fee.
Pay per action is available only as beta testing in the US for certain advertisers and for certain publishers, but I see this as a real opportunity for mortgage brokers, real estate agents, and marketeers of rather obscure products that have not hit the market yet.
For real estate agents and mortgage brokers, many would be glad to pay $15 for someone actually completing their online form for more information versus paying $5 to $18 per click for looky-loos.
It will be interesting how Google will play this out in the AdWords arena in the months to come. Stay tuned, pay per action may be part of your new marketing plan.
Click our post title and you can read this article about Google moving into TV. Well I for one am filing this under “not going to happen”. Remember click to call, Google Radio? Well there was a big ballyhoo about click to call when it was first announced. Then only a few people got into the beta.
We had one client in the click to call and it was a miserable failure. We were paying $1.50 for text ad clicks. To show our ads in click to call we had to escalate our CPC to over $10 and that is where our clicks when we got them came in. We had so few clicks and so few impressions, that we turned off the program.
Remember Google Radio, that one is still in a state of flux. Lots of talk, much posturing, and no action. And now we have talk of Google TV. Well, don’t hold your breath on that one either I say.
A great way to get free advertising exposure is to register your site in your hometown with Google Maps. Use this link to read about the new features that Google has added to their local interface.
Now you can add a photo, more information, and even properly position your map marker if it is wrong. However your listing only shows in your local area. You can not fool Google and try to show your listings in another location. Google will snail mail you a postcard with a PIN to verify your correct location for your listing. But it is still great exposure.
Not only do you get free advertising, but in some local searches on www.Google.com, your listing and map image will even appear above all of the organic listings regardless of where your real site placement is when a reader does a local query. That is reason alone for making sure that you are listed in Google Local!