The Web Authority

Just a heads up that I picked up from the Yahoo Search Blog. Yahoo Search is in the process of updating their index and started the update last night.

Keep an eye on your Yahoo figures. As Yahoo upgrades the technology behind their ad vehicle and institutes a Google-like quality scoring for ads, I would imagine that they are also quietly upgrading their search platform and algorithm. Any change will be a beneficial change!

Yahoo has a loyal market and a different personality of search user than Google’s. Some sites will simply do better and resonate with Yahoo searchers than with Google searches, but as of late, the Yahoo search results on queries have been terrible. I for one welcome an upgrade of the Yahoo index and algorithm. There is so much new technology at Yahoo’s fingertips that an upgrade across the board will do wonders for them.

On 2-5-07 Yahoo Sponsored Search is implementing a “quality-score” like change for determining ad placement on the page. Yahoo had announced this pending change as it rolled out its new advertising interface and now the day is upon us.

For some advertisers this is terrible news. For other advertisers great news as now the bidding wars will cease. We have found that clicks on Yahoo are position sensitive. You will get more clicks if you are in the top three ads. Now that the way you get to the top has changed, this could impact significantly some accounts performance.

Personally I feel that all the changes that Yahoo has been making have been improving their quality, dependability, and instilling my confidence in their product. I welcome the change as a way to help Yahoo become a more viable alternative to Google Search and to Google AdWords.

A $600 million computer server farm is scheduled to be built by Google in North Carolina. Google has quietly been expanding out of California and now even has an office in Washington DC. Now, it is expanding it techno-empire into the farm lands of North Carolina. The new server farm or data center will employ about 200 people.

Google currently has three large server centers that we know of. We use the various IP addresses for testing and so we’ll be on the lookout for the IP address of this new center as well.

Just click the post title to read the full short article online.

Google is clamping down. Now that ad landing pages and websites are spidered as part of the ad approval process and typically within two weeks of a new program launch, site owners are being notified about trademark infringements.

Not only are some site owners being sent cease and desist notices to remove any Google logos, but the associated AdWords programs are being turned off. As an account manager, and even a AdWords user, it is important to understand that Google really means business on this. You can be banned from Google AdWords for eternity – that’s right – if you repeatedly do not take action or try to scam Google into thinking that you have.

The best course of action is immediate and prompt action to ameliorate the problem and get back on track with out the trademarked term, even though it may hamper your results. Google is holding all the cards if you take time to read the EULA for Google AdWords.