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  • Google AdWords - News & Trends

    Google and Pay Per Action

    March 20, 2007 - By Nancy McCord

    Pay Per Action is coming to the content network and will be a huge boon for mortgage and real estate professionals if only Google can make it work. Pay per action is where the Google AdWords advertiser only pays when an action is completed not when someone clicks on their…

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  • News & Trends

    Google TV Ads

    March 12, 2007 - By Nancy McCord

    Click our post title and you can read this article about Google moving into TV. Well I for one am filing this under “not going to happen”. Remember click to call, Google Radio? Well there was a big ballyhoo about click to call when it was first announced. Then only…

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  • News & Trends

    Google Local or Google Maps

    March 10, 2007 - By Nancy McCord

    A great way to get free advertising exposure is to register your site in your hometown with Google Maps. Use this link to read about the new features that Google has added to their local interface. Now you can add a photo, more information, and even properly position your map…

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  • Google AdWords - News & Trends

    AdWords Keyword Tool Under Revision

    March 8, 2007 - By Nancy McCord

    Years ago, the keyword tool in Google AdWords actually was okay. Then Google decided to sanitize it maybe afraid of legal implications and they introduced these silly green bars showing search amounts. This effectively made the tool ineffective. We’ve limped along with this “new” tool for months now. Just today…

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  • Jun 03, 2026 Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 
  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
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