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    Google Local or Google Maps

    March 10, 2007 - By Nancy McCord

    A great way to get free advertising exposure is to register your site in your hometown with Google Maps. Use this link to read about the new features that Google has added to their local interface. Now you can add a photo, more information, and even properly position your map…

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  • Google AdWords - News & Trends

    AdWords Keyword Tool Under Revision

    March 8, 2007 - By Nancy McCord

    Years ago, the keyword tool in Google AdWords actually was okay. Then Google decided to sanitize it maybe afraid of legal implications and they introduced these silly green bars showing search amounts. This effectively made the tool ineffective. We’ve limped along with this “new” tool for months now. Just today…

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  • News & Trends

    Yacking About Click Fraud

    March 7, 2007 - By Nancy McCord

    Are you sick of it yet in the professionals forums; all the yacking about click fraud. I for one have simply accepted that some degree of click fraud is just part of the online business landscape. Do I believe that click fraud is rampant – no. Is it .02% like…

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  • News & Trends

    February Trends

    March 6, 2007 - By Nancy McCord

    I thought that I would write today about February’s business. I have found that for most businesses that we work with, February was very flat. Not only were results depressed in Google AdWords, but sales and traffic for many customers were lacking for February. I have had a number of…

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