The Web Authority

If you were waiting to sign up for Yahoo! Sponsored Search advertising when Yahoo allowed new account set up on the new platform, well now is the time. Today Yahoo has changed all newly set up accounts to go immediately onto the new platform.

Click our blog post title and get a $50 click credit on setting up your new Yahoo! Sponsored Search account for self set up.

I like the new Yahoo interface and so far with our testing and client accounts the quality of clicks has been excellent, conversions good, and geo-targeting accurate. Yahoo has really upgraded their ad platform and we consider it a really viable alternative to Google AdWords.

So, if you’ve been waiting, don’t wait anymore you can now take advantage of Yahoo’s new geo-targeting and improved ad serving now!

Have you seen this yourself? Particularly in the last 30 days we have seen a marked rise in Cost Per Click (CPC) across most client accounts.

The biggest increases in CPC have been in accounts where there are no specifically created landing pages. We have seen CPC increases in accounts where we are using specific landing pages, but at a much smaller percentage. Here’s an example: account a used to be able to get geo-targeted clicks on terms at $6.50 per click. Now the CPC has moved closer to $7.50 and up to be shown in the same position on the same keywords. Account b used to be able to get geo-targeted clicks on terms at $1.23 per click. Now the CPC has moved closer to $1.53 and up to be shown in the same position on the same keywords. Between both accounts that’s a 15 to 24% increase in CPC.

Why is there an increase? Part of the increase is due to supply and demand and I feel that part of the increase is due to the change in the quality scores for accounts based on their landing pages or lack of use of them. I am still working to identify what is causing this increase in CPC, but I have to say that it is nearly across the board on the client accounts that we manage.

What are you seeing in your Google AdWords accounts? What are you doing to keep your CPC the same or lower than what you paid about 30 to 45 days ago? Leave your comments below.

Click our blog post title to visit a nice Microsoft page that will allow you to tune your clear type settings on your computer for better screen clarity. You’ll be glad you checked. It takes less than 10 seconds to have your screen settings checked and tweaked for better looking fonts..