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    The Web Authority

    May 21, 2025 - By Nancy McCord

    The Web Authority is a blog owned and managed by the team at McCord Web Services – Website Visibility Experts, Google Partners, and Microsoft Advertising Partners. The purpose of this blog is to keep you up-to-date on all topics of web visibility and digital marketing, Google Ads, and Microsoft Advertising.…

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  • AI's Impact on PPC Marketing Strategies and Google Ads
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    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025 - By Nancy McCord

    Artificial Intelligence (AI) is transforming how businesses operate, especially with tools like Google’s AI-driven search results and advertising campaign types in Google Ads  like Performance Max. While these advancements bring convenience and automation, they can also lead to unexpected outcomes if not carefully monitored and managed. One such issue is…

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    Is Your Ad Spend Living Its Best Life? (The “No-Strings” Audit You Didn’t Know You Needed) 

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    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • A new day dawning for American Feds.
    "Just Nancy" - McCord Web Services

    Support for Our Federal Employees in this Trying Time

    March 11, 2025 - By Nancy McCord

    I live in the Washington DC area in Fredericksburg, Virginia. My husband was a Federal employee for 40 years, active duty military member, and a Reservist. He retired as a Captain in the Navy. Our kids grew up in a military and Federal employee family. Two, of my husband and…

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    Virginia Consumer Data Protection Act (CDPA)

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  • Fingerprints
    AI Impact - Google - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists

    Starting Today 2-15-25 Google Starts Digital Fingerprinting

    February 15, 2025 - By Nancy McCord

    Today is the rollout day for Google’s new tracking method that you cannot opt out of called Digital Fingerprinting. Cookies don’t matter anymore. Now, Google is collecting the following information for use with advertising on its Google Ads platform and across all its properties and partner properties on the web.…

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