In the realm of digital marketing and search engine optimization (SEO), we stand on the brink of a monumental shift. Google’s introduction of its search generative experience (SGE) is poised to redefine how we interact with the world’s most popular search engine, and by extension, how websites capture organic traffic.…
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Privacy First Marketing: The Future for Small Businesses
In today’s online landscape, data privacy is no longer a fleeting concern but a pivotal aspect of digital marketing. With the rise of regulations like GDPR and more recently, the enforcement of iOS 14’s App Tracking Transparency framework, the concept of first-party data is quickly becoming the lodestar for businesses…
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Google Ads - Google Ads Consultant - Google Ads Manager - Google Partner - Microsoft Advertising Partner - News & Trends
Why Your Business Needs McCord Web Services for Google Ads Consulting and Management
In today’s digital-first world, being visible online is not just an advantage—it’s essential. This is where Google Ads steps in, offering businesses a potent tool for increasing visibility, driving traffic, and generating leads. However, navigating the complexities of Google Ads requires expertise, experience, and a strategic approach. Enter McCord Web…
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How to Win the Holiday Ecommerce Season in 2023
The holiday ecommerce season is off to a slow start, with Q4 sales growing just +1.4% YoY as of Nov 4, according to Mastercard. However, the holiday season is far from over with only 33% of holiday shopping complete so far. But that doesn’t mean that shoppers aren’t active. It…








