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    Leveraging Consent Mode: A Must for Your Website and Google Ads Strategy

    June 11, 2024 - By Nancy McCord

    In an era where data privacy is paramount, businesses must adapt to ever-changing regulations to ensure compliance and maintain customer trust. One essential tool in achieving this is Google’s Consent Mode. As Google Partner’s and Google Ads specialists, we want to assure that you and our customers stay up to…

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    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • AI's Impact on PPC Marketing Strategies and Google Ads
    AI Impact - Google Ads Strategists

    AI and PPC: The Evolution of Advertising Strategies

    May 22, 2024 - By Christopher Harper

    Pay-per-click (PPC) advertising has always been a dynamic field, constantly evolving with the introduction of new technologies and strategies. One of the most transformative forces in this space is artificial intelligence (AI). From keyword targeting to ad copy generation, AI is set to revolutionize how we approach PPC campaigns. In…

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    Starting Today 2-15-25 Google Starts Digital Fingerprinting

    February 15, 2025
  • Get Your Advertising on Target
    AdWords Consultant - Google Ads - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing

    How to Lower Your Google Ads Cost Per Conversion

    April 30, 2024 - By Nancy McCord

    In an era where digital visibility is paramount, Google Ads serves as a pivotal tool for advertisers aiming to capture the right audience. However, a common hurdle that many face, from seasoned marketers to DIY enthusiasts, is managing and reducing the cost per conversion. At McCord Web Services, we understand…

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    Google Ads Experts - Answering the Hard Questions

    Why is Google Ads Not Spending My Full Daily Budget?

    July 9, 2025
    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
  • SEO Strategy is Changing Due to Google's SGE in Chrome.
    Google - SEO

    Navigating the Next Wave of Search: How Google’s SGE Will Reshape Organic Traffic in 2024

    April 25, 2024 - By Christopher Harper

    In the realm of digital marketing and search engine optimization (SEO), we stand on the brink of a monumental shift. Google’s introduction of its search generative experience (SGE) is poised to redefine how we interact with the world’s most popular search engine, and by extension, how websites capture organic traffic.…

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    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
    Use the power of AI through Gemini to work smarter.

    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

    August 27, 2025
    Google Cloud and AI Search

    Google Suggests We Can Trust its AI: Do They Back it Up?

    July 31, 2025
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