Continued from Monday June 20. One of the biggest issues with the setting of the maximum cost per click and daily budget is that the daily budget will not be set high enough for Google to properly serve an account. Many times a client will have a high click cost,…
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How to Determine Your AdWords Starting Budget – Part One
One of the most difficult things for a new AdWords account manager is to determine the best initial budget for an account. Here are a few of my tips that will help get you thinking. 1. Start with the highest budget initially that you can. It is easier to ramp…
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AdWords Tips – Understanding the Targeting Setting
Do-It-Yourself AdWords account managers, meaning business owners that manage AdWords themselves, frequently change the recommended settings for targeting thinking that they will get better performance. Here’s what to know about targeting settings in the campaign tab. You’ll find the settings that I am talking about by accessing the Campaign tab,…
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AdWords Changes Its Bidding Algorithms
Just a few month ago, Google AdWords quietly retired the old auto bidding with a built-in enhanced CPC algorithm. If you change out of this old bidding model, you can’t get back in. Here are the new/revised bidding models for Google AdWords and my thoughts on each. eCPC Manual Not…
