We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.
We’ve update our AdWords pricing for account management.
This is the first time that we have updated our scheduled spending ranges since 2012. Our new pricing has gone into effect for new clients effective April 1, 2018.
I think that you will still find the pricing for our account management services well below other Google Partners’ pricing for firms based in the United States.
Many of our competitors bill management services at a full 10% of your scheduled ad spend. Our prices based on running ad groups and ad spend ranges are affordable and business-friendly.
Nancy McCord of McCord Web Services – a Google and Bing Partner.
Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends
Customers are more demanding.
“Near Me” searches have decreased by 150% over the last 2 years.
Use of a zip code in a search query has declined 30%.
Google data shows that consumers are wanting more useful information, more personalization, and more immediacy.
The reason for the decrease in activity on “near me” and zip code specific searches is that consumers expect the results to be location and self-specific. This change has been driven by the mobile micromoment, as Google calls it, – the I want to know, I want to buy, I want to go mentality.
One important trend that you can leverage on your website and in Google AdWords due to dynamic keyword insertion is the use of “best” in a search query. Consumers want the “best” toothbrush, “best” web designer, “best” lawyer and so on.
In fact in the research Google states that “best” related keyword search activity has grown by 80% in the past two years.
In addition, consumers are demanding personalized localization – meaning the delivery of results that are uniquely personal and based on their own location. Mobile apps leverage results by GPS location and websites can enhance results by providing location cues and data sortable by location.
In addition to more localization, Google has identified that 50% of all mobile users will typically make an immediate purchase after a successful mobile search.
Google is identifying other important trends and sharing them with Google Partners as we work to leverage this information to help our clients better market their products and services on Google AdWords.
