AdWords – Page 10 – The Web Authority

May 9, 2016May 6, 2016

Why Businesses Are Flocking to AdWords in May

Google Partner Badge — McCord Web Services is a Google Partner specializing in AdWords Account Management Services.

It’s no joke that it is harder to find the organic results and even harder on a mobile device. Here’s why businesses are flocking to Google AdWords and seeking out our Google AdWords account management services in May.

Google is obscuring a view of the organic results on desktops by showing 3 to 4 ads at the top of every results page the following the ads sometimes with paid location listings or Google My Business pages. On mobile, it is even harder to get to the organic results much more scrolling is needed.

2. There is no need to drill down to organic results as the relevancy of AdWords ads has improved tremendously that you can find exactly what you need by simply clicking an ad. Add to that there are new ad features such as sitelinks (to take readers and shoppers right where they want to go) to click to call buttons allowing you to bypass a website visit completely.

3. AdWords has improved pay per click automated bidding algorithms and added many automation features in accounts, allowing a savvy AdWords account manager to quickly make changes and spend time in an account where it is needed to drive in more traffic and conversions.

4. AdWords leads are targeted and have value. With competent account management, your keyword list does not have to be untargeted, it can be finely honed with laser beam focus. Add to that the ability to automate bidding or stay in control of keywords you want to bid up and others you do not, AdWords allows clients to improve their ROAS (Return on Ad Spend).

If you are ready to move into AdWords too, I invite you to visit our company website and find out the difference that using a Google Partner for your AdWords account management will make in your results.

April 13, 2016April 8, 2016

Where Should You Spend You Money for Online Activities

You can recoveIf your business isn't in recovery yet, where can you trim money?r from a hack. — If your business isn’t in recovery yet, where can you trim money?

If your business is pulling back where can you realistically chop in your marketing plan and not get hurt?

Chop Away

Social Media – if you are paying to update Facebook, Twitter and Google+ you could easily take a break to save money.

Blogging – try not to kill all your writing as the SEO juice you get from well-written blog posts helps you in the long run, but maybe consider moving from three days a week to two or from two days a week to one. Try to still keep the momentum up but maybe lower the word count or frequency.

Chop Not!

Google AdWords – don’t touch it unless you absolutely have to. AdWords is hands down the best way to generate new leads and start cash pumping back into your business.

e-newsletters – they build loyalty and repeat business. Newsletters are especially important to businesses that have annual renewals for service plans like pest control firms and HVAC firms. If you chop this, your name is not kept in front of your customers and come time to renew, they may not see the value of renewing; which will hurt your sales even further.

Need some practical sense to make the most of the budget you do have or to get AdWords to work harder for you? We’re the firm to call and chat with first especially if you are looking for honest advice you can trust with no sales pressure.

September 28, 2015September 25, 2015

AdWords Implies that Ads Will Be Stopped for DudaMobile Sites

I just got of the phone on Friday with Dan, an Account URL Migration Specialist, for Google AdWords and wrote this post for Monday delivery.

Dan told me that Google will be in the “very near future” marking as disapproved, ads for any websites that have the DudaMobile script on their site. He said that there is talk that Google may allow sites that use DudaMobile to continue to show ads using Google AdWords but just as easily Google may decide not to do so.

Here’s the issue from Google’s viewpoint. If someone clicks your ad and goes to your website and the URL that is delivered to them is not your domain but rather a redirect to a DudaMobile site or for that matter even a DudaMobile site with a m.domain setting Google will be considering this redirection an advertising policy violation. Even if in your AdWords control panel the destination and display URL are both your domain.

You will now need to have your mobile site files actually housed at your domain or in a subdomain on your hosting server. The files have to reside where your main website is located.

Ouch! That is going to hurt many, many advertisers! What Dan goes on to say is that the ads will be disabled as part of a URL violation and will not be able to be turned back on except by either removing the DudaMobile redirect script from your entire website – rendering your website not mobile-friendly – which has its own serious organic impact, or quick get a mobile responsive website in place to stay an AdWords advertiser.

I hope that Google will reconsider as DudaMobile is used by many small businesses to buy time to not have to invest in a new responsive website especially where mobile maybe only 20% of their overall site traffic.

July 22, 2015July 17, 2015

Mobile Has to Be a Part of Your Google AdWords Equation

I have been managing Google AdWords accounts for around nine years. This depth of experience has given me a unique point of view.

Here are a few nuggets to share with you on the topic of mobile.

1. Advertising in the mobile space has to be a part of your Google AdWords strategy. For some clients all leads will come in via mobile, for others just a part, and for some none.

2. If you are a lawyer, dentist, or a doctor where you have a mix of patient age groups, you will see strong activity in the mobile ad space and strong conversion activity there.

3. If your product or service deals with immediate decisions such as an animal emergency room your activity will be in the mobile ad space and nearly all of your lead conversions will be by phone.

4. Even if your business is tech software, know that although you may not get leads from mobile, early decision making and research is being done initially on mobile. It is better to control your ad spend on mobile in that case instead of totally moving out of mobile.

5. There is no single combination of what works best for businesses in mobile at this time and there does not seem to be one pattern of behavior that is repeated across diverse industries. What I have definitely seen is that mobile should be a very important part of every AdWords program.

If you need help with your Google AdWords campaigns I invite you to review our services and qualifications. We may just be the perfect match for your pay per click management needs.