AdWords – Page 7 – The Web Authority

March 1, 2017February 21, 2017

AdWords is the New SEO

Prospects hate to hear this, but for multi-state and multi-national selling businesses, placing organically is almost “mission impossible”.

Here’s Why Google is Making It So Hard

You've got to work hard now to find organic results on the Google results page. — You’ve got to work hard now to find organic results on the Google results page.

With the expansion of AdWords ads at the top of the Google.com search page and top ads showing site links, callouts, snippets and other valuable deep links to your site, AND Google placing location specific results from Google Maps just under the four AdWords ads in many cases, organic listings have been pushed so low they are not seen.

As AdWords increases relevance with new extensions, readers no longer feel that they have to look at organic listings. Click activity is increasing at the top of the page and decisions by buyers are made before they even scroll to the bottom of the page to see organic results.

Add to that the fact that with personal history in your search results top organic placement is a target that you cannot consistently hit across a wide sector of viewers.

A business can no longer rely on organic activity to drive meaningful sales. AdWords has become the new visibility tool and the way to move your website listing to the top to get the attention you need to drive sales.

I invite you to visit our website to read more about our AdWords services and compare our low prices with other Google Partners.

January 9, 2017January 6, 2017

Change to the AdWords Call Extension

Make sure to update your AdWords Call Extension.

AdWords is updating the AdWords call extension, and it is worth taking a quick look in your AdWords account to assure that all is as it should be.

AdWords sent out a notice this past week that it would pick up the phone number from the Google My Business account for the AdWords call extension instead of the phone number that you may have listed in your AdWords account, but only if you are using location extensions. If you are not using location extensions, this is not an issue for you.

Check Your Numbers

Here’s what you should do to assure that you have the phone number you want to show properly update in the AdWord call extension.

Check first your AdWords call extension phone number.

Then click the synched link for your location extension. This will take you to a data page that will show the address and phone number on record for you with Google My Business. Check to make sure you like what you see.

If you don’t make sure to login to your Google My Business account and update the phone number to your desired number.

Google clearly wants the Google My Business page to be the primary place you would do address, phone and service updates.

If you need help with AdWords, I invite you to visit our website and check out our AdWords services and pricing today.

November 7, 2016November 6, 2016

What Are You Missing On AdWords?

Google Partner Badge — McCord Web Services is a Google Partner.

If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance.

Extensions
I frequently see that a diy (do it yourself) AdWords manager does not understand the power of using extensions. Most frequently callouts and location extensions are not being used. Sitelinks may not be tailored to the ad group, and phone extensions are set up to not use Google Forwarding and recording calls as conversions.

Bidding Strategies
More frequently than not, I see manual bidding used in self-managed AdWords account. Using automated bidding you may see up to a 30% boost in traffic. Using CPA bidding or cost per acquisition bidding you may see a drop in clicks but as much as a 20% increase in conversions.

Ad Text
Most frequently I see that account owners who are managing their own AdWords accounts are not using dynamic keyword insertion in ad text. Using dynamic keyword insertion increases conversions. When ads are A/B tested with and without dynamic keyword insertion, those that insert the keywords always out perform the other ads.

If you have been managing your own AdWords account and frequently think that AdWords is not performing or is simply too expensive, it is time to get professional help.

With over 10 year of professional AdWords account management experience, McCord Web Services is the resource you need to whip your AdWords account into shape and have it start performing for you.

October 31, 2016October 29, 2016

AdWords New Click to Message

Click to message ad appearance. — Click to Message in Action.

Click to Message ad extensions were enabled in all AdWords accounts this past week. Since then, many clients have had questions about this new extension.

What to Know About Click to Message

First this new feature is an extension. That means that it will not always appear under or above your AdWords ad text. Google will choose when to show this extension and only when your bid is high enough, the quality score good, and it is relevant to your user.

One big key is that as this is a text message, you will never see it on your desktop, but rather your smartphone and possible tablet.

The other question from clients is will I see the texts, can I set auto responders. First off, the click interacts with the users phone and own texting app. So you have to input into the extension a phone number that can receive texts. You will not see texts in the AdWords interface but rather your phone.

We can auto populate a message that auto fills the persons screen who has clicked to text you so that you know what service or product they are asking about, but the extension does not allow for more robust features like auto responders.

For more detailed information on Click to Message, please visit the Google AdWords announcement page.

If you need help with AdWords, as a Google Partner, McCord Web Services would be glad to help you. Visit our AdWords Account Management page for more information.