If you have a blog writer or are writing for your own blog, it is time to “think outside the box” when it comes to using your content. Here are just a few of my suggestions. Now before you start though, if you pay a writer to write for your blog, you must make sure you have the rights to use your blog content in the ways I am suggesting.
1. For well received blog posts consider taking them and posting them on Google Knoll or American Chronicle as well as a few well chosen article syndication sites. Your blog posts should be at least 275 to 300 words long and should not be just on selling your own products and services.
2. Consider using your best blog posts as content for a quarterly e-newsletter. Choose the posts you really like or check your website statistics to see which blog posts got the most traffic then consider expounding on that topic further in your e-newsletter. As many blog readers will not be e-newsletter subscribers and vice versa you are pretty safe with reusing some content, just try to add fresh ideas to your newsletter as well.
3. If you’ve had great traffic with a blog post think on maybe paying your blog writer to do a mini whitepaper on the same topic that you can offer as a free download on your website. Better yet provide the download only after you have gotten the readers email address to start creating your own list for your own marketing uses.
There are lots of ways you can creatively re-use your content, but just make sure you have the proper rights to do so before you start.