Bing – The Web Authority

March 12, 2023March 12, 2023

We Are Bullish on Microsoft Advertising Due to ChatGPT in Search

Focus of a Computer Screen Open to ChatGPT

The interest in Microsoft Advertising since Bing.com’s introduction of ChatGPT in search is through the roof! We are onboarding new clients into Microsoft Advertising (Bing Ads) weekly and we are seeing great results.

We are bullish on Microsoft right now. With the rollout to more PCs of Windows 11, the new search interface in Windows tied to Bing, the strong press exposure of ChatGPT, and Microsoft’s integration with ChatGPT with their mobile and desktop search, interest is through the roof!

If you have not tried out Bing Search with ChatGPT you need to. Our firm loves the integration and I personally love the search results. In fact, I like the results better than Google’s. Not only are the results with ChatGPT integration immensely improved, but typically exactly what I was looking for is delivered as the first result – saving me time.

Interest in advertising using Microsoft Ads is at one of the highest points that I have seen it in years. Clearly market share of searches will be improving with Bing vs Google. Add to all this the privacy issues Google has with consumer tracking, pending litigation that looks to break Google into smaller pieces, and the rising cost of clicks and conversions on Google Ads – online advertisers are now seriously looking for alternatives.

For many clients, but not all, the cost per click and cost per conversion is much lower in Microsoft Advertising. Medical practices selling CoolSculpting will see good conversion generation at more than half the cost of Google Ads.

Industrial Business to Business clients will see great results on Microsoft Advertising using the Bing Ad search ads and the Microsoft network and at lower conversion costs.

In conclusion, we highly recommend you try some searches yourself on the Bing ChatGPT search box. The ChatGPT search box looks bigger than the regular search bar so, if you don’t see the big box, sign up for early access now.

Then, try some searches and we think you will agree – Bing Search has nailed it with better results and a cleaner interface than Google Search.

After that, check with us on getting ads set up in Bing so you can ride the wave of popularity and see lower cost conversion results on the Microsoft Advertising network today.

About Our Author, Nancy McCord

Nancy McCord is the founder and CEO of McCord Web Services LLC. She has been in the internet marketing business since 2001. As a professional writer and seasoned pay per click advertising expert, she has a unique point of view on what really works for business lead generation and growth.

April 15, 2019December 28, 2018

Bing Places – Local Business Listings – How to Guide

Of course you’ve listed your business on Google, but have you grabbed your Bing Places account? With Windows 10 and more Bing integration with this new platform, I am finding my own self on Bing more. So don’t forget you want your own business to be found easier and faster on Bing too as they get more traffic.

Grab Your Listing

First make sure you have a Microsoft ID for your business, then visit Bing Places online at https://www.bingplaces.com/ then go to the site and login and enter in your business phone number. Bing will auto populate a form with what it knows about your business. You can then either claim the listing or create a new one.

If your old address shows, go ahead and claim it as you have to claim and verify by phone before you can change to your new address.

Update Your Listing

Then work your way through the five or so screens to add information about your business. You’ll be asked to choose one of Bing’s categories for your business. This is not the time to get creative, you’ve got to choose one of theirs. Add pictures to your listing, but they have to be bigger than 468 pixels wide by 360 pixels tall.

Verify Your Listing by Snail Mail

To assure Bing that you are who you say you are, you will for the first time need to verify your listing by snail mail. Bing will regular mail you a postcard with a PIN. It will typically arrive in less than one week.

There’s No Optimization

Really there is nothing more you can do for your listing. Don’t get fooled into buying any optimization services. There is simply nothing else that can be added to your listing to boost performance.

Do I think it is important to claim your listing – absolutely! Better to provide the “right” information as the business owner than for Bing to guess about your business hours and possibly even use the wrong phone number.

January 23, 2019January 17, 2019

Bing Ads Accredited Professionals

This last week I recertified my Bing Ads professional credentials for another year and renewed my Bing Partner status.

Additionally, two of my staff members, Rebecca A. McCord and Roberta S. McCord, passed the exam for the first time to become as Bing Accredited Professionals. Both are my daughters and work in my business to assist with client account management.

Certifications assure that your account management is done by professionals with knowledge of the pay per click platforms and how to optimize accounts. Both team members still work closely with me and perform account review and management under my supervision as they work to develop strong expertise on their own.

Congratulations Rebecca and Roberta!

September 5, 2018August 30, 2018

Bing Ads a Great Place for Medical Professionals

Nancy C. McCord, Owner of McCord Web Services LLC

Many businesses only consider advertising on Google AdWords, but for many businesses, Bing Ads should be considered a viable adjunct to AdWords.

For many of my clients (but not all), Bing Ads brings in lower cost conversions than AdWords. For medical professionals, I’ve had good success in most markets in generating conversions at a lower cost (sometimes as much as 50% less) than in Google AdWords.

There are differences between Google AdWords and Bing Ads and many similarities as well.

Here are just a few of the differences:

Bing Ads is best used for US and Canada advertising and not for global coverage. AdWords is great for global advertising.

Bing Ads uses the user’s browser setting to determine language – Google uses the Google.com language setting.

Bing Ads is still using a 30% bid cap when you use eCPC bid settings. Google did away with theirs this last year and so it can sometimes be expensive to let Google adjust your bid to be competitive.

Bing Ads has made it very, very easy to import AdWords programs into Bing Ads. Google has done nothing to make this easy. There are times when a program is performing better in Bing Ads and the only way to get it into AdWords is an Excel import with further tweaking after the load.

In Bing Ads the enhanced site links will only show for keywords that have won the auction and have a high quality score and are to appear in the top ad position on the page.

Bing Ads now has a “get a ride” feature next to directions in the location settings that interface directly with your personal Uber account. The get a ride extension setting is automatic.

Not every business will do well on Bing Ads, but for those that have, the results are excellent. Bing Ads may well be worth another look.