Tag: Blogging SEO

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Working with WordPress Backbone Websites

I am in the process of finishing up and readying for launch a new website built on the back bone of WordPress. I have to say the website has turned out nice, but I wanted to share with you a few of my thoughts on using website built like this for search engine placement.

I think that if you want to save money on webmaster services, like the control of being able to add and update your content at will; a well designed website using WordPress has no comparison. But for people, like me, who are used to full and complete source code control for SEO purposes a website built with WordPress leaves much to be desired.

Professionals in my industry know that template based websites (and that is really what a WordPress built site is-  a custom template) do not allow you full source code control. Although the designers that have worked with me on building this site have really done a great job, there are instances when I wanted to name my uploaded images my own way; I wanted to custom design my site architecture and be able to change the names and structure easily if I needed to down the road; I wanted to add special design or style elements to my pages without having to create hacks to make the page work the way I wanted it to within the template constraints. In other words, there is an element of control, subtle though it may be, that is simply missing with a WordPress site versus a custom created, built from the source code up, website.

I guess with all new improvements to allow customers to control their own content there are trade offs, but I’m not sure that I want to lose that control for every customer.

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What’s Worth the Trouble for Social Media?

For every client and business it will be different. For some it is Google+, others Facebook, others yet Twitter, and for some it is definitely LinkedIn. Much of where you should invest your time for social media is about your target audience.

If you are:

  • Consumer oriented – Facebook and Twitter are best
  • Selling mainly to executives and decision makers – LinkedIn is best
  • Selling nationally business to business or business to consumer – I like Twitter

Where you post and invest your time is based on your target market. Where ever you decide to participate, make sure you are still blogging. Activity on social media networks is not a replacement for blogging, but should be considered a supplement to blogging.

Why blogging?

  1. Blog posts are considered as if they are new pages on content.
  2. Blog posts build web authority for your website.
  3. Blog posts create interesting and new content for readers and search engine robots.

Remember…

Blogging is best done when it is on-domain versus at Blogspot.com or WordPress.com. You can feed your blog posts to Twitter and your Facebook wall and use a widget to show your blog posts to readers on LinkedIn. Blogging is about building your domain’s content. Social Media is off-domain and is about connecting with the wider web and sharing links to point to your website, social sites, and drive traffic to your website.