Tag: Blogs

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How To Be An Effective and Productive Blogger

You bet, you could if you wanted to blog at the beach!We blog professionally for many clients and today I’d like to pass on the tips for effective blogging that I teach to my blog copywriters.

1. To build traffic on your site in 30 days blog religiously five days a week to see a marked increase.

2. To keep your readers subscribed and attract search engines blog a minimum of three days a week.

3. Keep your posts around 200 to 250 words and on one topic. Keep your posts keyword dense but written in proper English.

4. Craft your post title to contain your top keywords and in a phrase that may match a search engine query.

5. Look for interesting content to build readership. Never copy articles on the Web and post them on your blog create your own unique content and write with a distinctive point of view.

6. Stick with blogging and post even when you do not want to. To make it easy, I make a list of post titles and when I need help with an idea I pull a topic from my pre-prepared list.

7. If you are using WordPress blog ahead and set your blog to publish in the future. Many of my busy bloggers do their posts on the weekend and allow WordPress to auto-publish their posts.

8. Do not copy posts from Word directly into any blog control panel. Have you ever seen these characters in a blog post C$A or other characters that look like Russian text? These are apostrophes or dashes from a post that has been copied from Word directly in the blog post screen. We tell our bloggers to post in the control panel. If you feel that you MUST work in Word, copy your post into Notepad manually remove the curly apostrophes with find and replace and then recopy and paste your post from Notepad into the blog control panel.

9. If you want best search engine benefits consider WordPress and install the Meta Tag Plug-in and use it for every post!

10. Don’t stress out over the fact that people typically will not post comments on your blog. This is not an indication that people are reading your blog. Also don’t start blogging thinking that a blog is a forum. It really takes a hot topic for readers to leave a comment. Don’t freak out if you don’t get comments, people really are reading your blog!

If you like these tips, you’ll want to follow our blog on blogging at The Web Authority.

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New Blogging Clients – the Writer Makes All the Difference

We’ve added some new blogging clients recently and wanted to share some great writing with you as well as some old favorites. With seven talented writers, we may just be the perfect match for your blog needs as well. Find out more information about our blog writing services.

Lindbergh Aircraft Tug Company

This blog is owned by DJ Products. We write for the main corporate blog and this is their second blog with us. They sell aircraft tugs that pull small aircraft out of hangers to the runway. The blog is interesting even though you might consider it a fairly complicated topic. The same writer has worked on the DJ Products blog for easily over a year and has developed a wonderful understanding of their product line.

PehnecGems’  The Lab Gem Supplier Blog

We have just started this blog on Wednesday September 2nd. I think as you review previous posts and then the post from Wednesday on this blog you will agree that a quality writer makes all the difference in the world. This is a new blog for us and we are still learning about the topic so stay tuned to see what we do with it. You can also follow PehnecGems on Twitter and review the tweets that we supply there as this client is also using our Twitter Executive Program.

Marks Psychiatry

Although this is not a new client for us, we have been writing for Dr. Marks for several months, the writing and information we provide on this blog provides tremendous value to the client’s website visitors. Even the Dr. has been favorably impressed with the quality and authority of the content on topics in her area of expertise.

Permanently Beautiful

We have been writing for this blog since it’s start up in October 2008. We have had a few different approaches taken on content and I think the new direction we have recommended to the client is “spot on”. Check out the last week’s posts that focus on celebrities and a younger market and then scroll back a few posts to see what you think. Sometimes on your own blog you have to try new things to see what works best for your readership. This is our real value to you, we recommend new approaches and direct our writers to try new topics when we feel that the writing is turning stale. We work hard to provide you with the great content you want and need, but with a very smart audience-centric approach.

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Blogging SEO Tips from Google

Matt Cutts the engineer from Google who speaks to the webmaster community has posted slides of tips for SEO blogging. When Google talks I listen!

Here’s a link to the blog post. When he posts a video on the topic I’ll embed it in another post so keep an eye out for it.

Matt likes WordPress for his own blogging and so do I. Although in the slides it is hard to understand his input, the video will clearly be more exciting. In the slides and video he will talk about how PageRank is calculated and information on inbound links and their importance for organic placement for blogs. The slides are a teaser, but the real meat will be the video.

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Everyone Wants a Professional Blogger

Blogging is big business. Website owners are coming around to the fact that they need a professional blog to build traffic and build new content for search engines, but few site owners want to blog themselves.

This is where a professional blogger can really help build your online presence. A professional blogger is more than an employee on staff who likes to write and has time on their hands. A professional blogger is one who writes content for your audience, not drivel of what they ate for lunch or the current office gossip. A professional blogger will try to create a keyword dense title and post that will win placement on search engines, all while weaving a story that draws you in from the beginning to the end of the post.

If you want to see a great example of blogging with a personal spin, here’s a blog we’re doing for a client to the tune of 10 posts per week. Visit www.CremationOptions.com/blog. Although our writers call this type of writing “experiential” and the personal tone is not one we take with all blogs, it totally works on this blog. The stories that our writers share are from real-life, from their own experiences, and each one reads like a well-written short story. We’ve had some great blogging gigs, some that we have really loved to write for, and this one is one of our favorites. Check it out and see what you think? We have four different writers working on this project and each writer has a different voice and style. The combination make for a very interesting read.