There is a difference between writing for a website and writing for a blog. Here is a short list showing the differences between the two.
Web Writing
1. Written with marketing action and focus on features and benefits.
2. Desired action is to get a client to contact the office for more information or to buy something.
3. Written to expose your products and services in-depth and supply adjunct informative information.
4. Although is user centric the focus is on selling and putting you in the best light.
5. Content typically does not change with any degree of frequency.
Blog Writing
1. Informational in nature and tone and is focused on current news events.
2. Written in a very conversational style and with casual use of slang terminology and euphemisms.
3. Short one topic per page piece. Typically about 250 to 350 words maximum.
4. Does not hard sell your services. May mention your website or service but soft sells.
5. Typically is not all about you, but a newsworthy article or event, but may refer briefly to you or your website.
There is a very big difference in the quality of writer that should be used for blogging and for web content creation. The price is indicative of the quality of writing. It is not uncommon to spend $1 per word to $70 per hour for research and writing for website content.
Blog content on the other hand is more production oriented and is typically not done by a highly skilled and degreed journalist, but rather a good writer who may or may not have the critical marketing and communications background that a professional journalist or professional copywriter may have.
It is very important that if you are looking for web content writing that you not consider blog content or a blog writer an appropriate source for important website content. Rather a content specialist who has website content creation experience is the most appropriate choice. You will pay more, but the quality will be more appropriate for the use.