Tag: Facebook Advertising

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Adding Facebook Advertising to Your Internet Marketing Strategy

Here are my tips as to when you may want to consider advertising your business and services on Facebook.

One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.

Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20’s and 30’s consider Instagram instead of Facebook.

I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.

One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.  You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.

Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.

If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.

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When to Advertise on Facebook

When to Advertise on Facebook
When to Advertise on Facebook

Here are my tips as to when you may want to consider advertising your business and services on Facebook.

One, if you have a relatively low ad budget and want to test if pay per click might be a good option to grow your business, Facebook pay per click advertising is a good match.

Two, if you have customer demographics that fit with the older Facebook user, Facebook advertising may be a good fit for your needs. If your audience is in their 20’s and 30’s consider Instagram instead of Facebook.

I have had clients have success advertising products and services on Facebook. Here are some additional considerations if you decide that you would like to try it out.

One, make sure you are monitoring comments. Readers will post comments to your ads and if you are not watching competitors may even post their own links in the comments.  You can delete any comments you find offensive or not business enhancing. It is not uncommon for trolls to post negative things on your ads, so it is crucial that you be monitoring ad comments.

Two, I do not typically encourage driving Facebook pay per click traffic to your Facebook page but rather to your website so your message is shaped to put you in the best light.

If you need help on strategies or evaluation of Google Ads as an option, make sure to visit our website for more information and pricing.

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Facebook Advertising – Questions Answered

Facebook advertising, should you do it or not? You will benefit from reading this article to find out what works and what doesn’t from our real world experience.

Facebook Advertising Recommendations

Facebook Advertising Can Improve Lead Conversions in Your Overall Marketing Plan
Facebook Advertising Can Improve Lead Conversions in Your Overall Marketing Plan
  1. Never drive traffic to your Facebook page.
  2. Never pay the price per click Facebook recommends.
  3. Always install back on your website the Facebook pixel.
  4. Always track your conversions from Facebook.
  5. Never pay for the impressions.
  6. Always pay for link clicks.
  7. Plan on monitoring the program weekly.
  8. Change up the ad text and images regularly.
  9. Keep your budget low until you have success.
  10. Know that ad clicks drive Facebook likes.

We’ve had Facebook advertising be very successful at a very low cost per conversion for several clients. In fact the historical numbers come in lower than AdWords and Bing Ads, but so does the volume of conversions.

We consider Facebook a great way to reach a new market for your services and products and certainly is worth a test.

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Facebook Ad Types Explained

We’ve really checked it out!

If you are still in love with Facebook, you may like my short and easy to understand primer on Facebook Advertising. Here’s what you need to know in a nutshell.

  1. You have four ad choice options on Facebook in their pay per click model – web ads, social ads, sponsored stories, and post ads.
  2. Web ads have your own verbiage, super small image about 120 pixels wide and can point to your Facebook page or to your website.
  3. Social ads are automatically generated by Facebook based on subscriber and visitor interactions to your Facebook Business page. They can either be a “Like Us” ad or an ad showing an action a recent visitor to your page took such as leaving a comment, posting to your wall, or other interaction.
  4. There are also post ads and sponsored story ads as well on Facebook and these two ad types will typically have a lower cost than web ads and social ads.
  5. Ads that promote an event have been shown to statistically have the highest cost per click but also the lowest click through rate.

“… the study also notes that Sponsored Story promotions for likes and app usage drive the highest conversion rates. In fact, on average, almost 80 percent of all people who click on Sponsored Story ads that promote Page likes convert to fans, while Sponsored Stories that promote app usage average a 60 percent conversion rate.”

This very interesting data and ad type nuggets are expounded in this online article and it is a good read if you want to learn more about Facebook advertising or see ad type examples.