Tag: Facebook Fan Pages

Are you finding that your fan engagement has dropped on Facebook? If you have under 1,000 fans most likely your activity has dropped or come to a crashing  halt on your Facebook Business Page. Why? This study may shed some interesting insight in regards to what is happening to the traffic on your Facebook Business Page.

“Pages with less than 1,000 fans saw a decrease in engagement. Pages with more than 1,000 fans saw a steady increase in engagement, right up to Pages with over 100,000 fans, which saw a 27.8% increase in the rate of engagement.”

“When you consider how the news feed now works, with the vast amount of content and updates being shared, it is evident why the number of fans will become more important. You need a higher number to increase the chances of your content being found.” Read the full article and see the graphs.

Facebook made sweeping changes on September 30th and again on October 31st to how it distributes your business content to fans, and the shake down in the month of October was dramatic.

“The study from Edgerank Checker has found  that over a sample of over 5,800 random Pages, 82% experienced a reduction in the amount of impressions on the Page.”

Yikes, that is scary. Your content, that you are working so hard to create for Facebook users, is getting lost in the noise. It appears that a standard two updates a day that many were using (to prevent spamming readers) in this new world on Facebook, will mean that your message gets lost in the shuffle.

As businesses and brands react to this new world, many are turning to Facebook advertising and Facebook sponsored stories to get the exposure they want. It will be interesting to see just where these changes Facebook is making will take us in the weeks and months to come. I personally am predicting a strong push from Facebook to move businesses into their pay per click program.

If you want to tag a status update in Facebook how do you do it? First it is different than tagging photos. For photos, you simply put a square around the person’s face using the tag tool from the photo page sidebar and select your friend’s name from a drop down. With the wall, it is different. First it is important to know that tagging in this manner does not seem to work on the iPhone and for Macs. Firefox may have some trouble too, but using Facebook with the Internet Explorer browser does seem to work.

To tag someone in a wall update just put @ then a space and start typing a few characters of that person’s name. Leave proper spacing if you need to enter in the first and last name. Facebook will usually provide a drop down list as you type and you can select a name right from the menu. When you click the name the @ sign disappears and the person’s name appears hyperlinked to their Facebook profile. Cool huh? I am not seeing that this is working in comments to wall posts but does work for new wall posts that you create.

The is a great tool to point people to your business page or to another Facebook page or person that you like. As search engines are watching social media interactions and wall updates to point to your business page and try to drive traffic is an excellent idea and may generate more traffic for your page and get you more fans. Try it out today, just point to our Facebook page @ mccordweb or @ McCord Web Services – we have two.

In an effort to blur the difference between fan or business pages and personal profiles even more, Facebook this past week changed how business pages look. The basic behind the scenes control panel for business pages has not changed, but the look and feel has changed significantly.

First, I have to say that I don’t like the new look. Before Business pages had tabs across the top; allowing you good control over helping to focus your user on things that were important to you. Now tabs have gone away, imitating the look of a personal profile, and links to pages have moved to a lower left sidebar. For me, the issue was, if we created a Giveaway tab now this tab is hidden under the “show more options” in the left sidebar and so is not featured as in the old business page look. The end user may miss our giveaway or have to hunt to find it.

One thing I do like is the option to select entities from which you post. Now when you post updates to someone else’s wall, you have the option to choose to be posting from your personal profile or your business page profile. Actually, that is a good thing as when I post on other Business’ walls, my icon and link was to my personal profile. Not my choice but Facebook’s default. Now I can choose. By choosing to post as my business entity, my icon and link matches my Facebook business page and so drives traffic to my page not my locked down, family only, personal profile.

What do you think about Facebook’s new look for Business pages. Click comments and let me know.