Tag: Facebook

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Bing and Facebook Grow Closer

If you haven’t noticed, let me bring your attention to this point, Bing, Microsoft’s search engine, and Facebook are growing closer together every day. First, Bing powered the web searches on Facebook. Now Bing has a social component that is accessing activity on yours and your friends Facebook accounts.

The most recent integration is found at this link on Bing. When you activate the service you will allow Bing to show friends’ interests and links as a social component on Bing.com right in the search results. Watch the video here and you’ll get the low down on what Bing is pulling from Facebook. In essence, once you allow the sharing of information, you will see your Facebook friends’ faces in Bing search results. You will see local reviews and pages that your friends have liked all at Bing.com. One of the best parts on sharing is that you are in control and can turn this feature on and off.

With Facebook hating on Google right now, this is a very important alliance both for Bing and for Facebook. I expect more integration further down the road. Who knows, Bing and Facebook may end up sharing advertising and tracking as well in the future, but for now, they are both working to actively lock Google out of the potentially lucrative social component of search and sharing.

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New Facebook and Twitter Services

Facebook is so popular that our clients are asking us for more service options. Just this past week we have added some new levels of engagement to our Facebook and Twitter program. For all the details on Facebook visit our pricing page. For all the details on Twitter visit our pricing page.

We’ve also created a new special program for clients that want Twitter AND Facebook done together. Here are the details.

Facebook & Twitter Program – $530  per 4 Week Month ($26.50 per day)

In our Facebook  & Twitter Program we provide:

  • For Twitter: Four tweets a day Monday through Friday. Tweets will consist of comments, links to articles, tweets pointing to items on your website you sell as products or services, and interesting informational content that builds value for readers.
  • For Facebook: We provide Facebook profile or Facebook Fan Page updates,    interaction, posting of links and videos as well as interaction with your  Fans on a regular basis. We perform the following actions on your Facebook  Business page.
    • Seek to interact with fans every Tuesday and Thursday spending about .2 hours of time each day to comment on your fan’s comments and look for other areas to enrich the interactivity on your Fan Page.
    • Update your Facebook Fan Page status twice a day five days a week.
    • Add a special link or video from YouTube or your website once a week.

Our strategy at this level is to grow your Facebook activity while providing  additional Twitter benefits for clients who feel that they really want to be  involved in both platforms.

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So You Are Updating Facebook But How Can You Get More Fans?

So you are doing everything right, you are updating Facebook regularly and trying to interact with clients and customers there. You are sharing photos and occasional videos, but are concerned that your fan base is just not growing. What can you do?

First, your social community grows by a combined online and offline effort. Yes, it is important to make sure that you have something valuable for fans and potential fans to read when they hit your Facebook Business Page, but your fan base will not grow all by itself. To grow a Facebook fan base you need to be doing the following to drive traffic and create your own “buzz”.

1. Make sure you have a Facebook icon on your website and blog. You would be amazed at how many people forget this important step.

2. If you are blogging and you really should be, make sure you are blogging about what you are doing on Facebook and link in your posts as well.

3. In your newsletter, which you should be doing also, you need to link to Facebook and also talk about the valuable tips and tricks you are listing there or the other things you are routinely sharing on Facebook.

4. On Twitter, which you should be doing as well, you should be driving traffic to your Facebook page. Again talk about value and link to the videos or pictures you are sharing.

5. In your email signature you should be linking to all your online properties: website, blog, Facebook, and Twitter. Let everyone of your emails be an advertisement of how people can connect with you online.

6. If your fan base is still stagnant after aggressively pursing these avenues, now’s the time to consider a Facebook contest, giveaway, or even Facebook pay per click ads.

There is great value in building your Facebook fan base. Doing so allows you to market using the Facebook encapsulated email client directly to your fans’ inbox bypassing spam filters. You want to consider this access as a special trust. Don’t spam your users and really try to have your notes provide value as well as highlight service offerings.

The more you work your network, the more it will grow, but remember it does not grow over night, it does take time. If you need help getting started on Facebook, I invite you to check out our services.

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How to Tag People in Facebook

nancy-2011If you want to tag a status update in Facebook how do you do it? First it is different than tagging photos. For photos, you simply put a square around the person’s face using the tag tool from the photo page sidebar and select your friend’s name from a drop down. With the wall, it is different. First it is important to know that tagging in this manner does not seem to work on the iPhone and for Macs. Firefox may have some trouble too, but using Facebook with the Internet Explorer browser does seem to work.

To tag someone in a wall update just put @ then a space and start typing a few characters of that person’s name. Leave proper spacing if you need to enter in the first and last name. Facebook will usually provide a drop down list as you type and you can select a name right from the menu. When you click the name the @ sign disappears and the person’s name appears hyperlinked to their Facebook profile. Cool huh? I am not seeing that this is working in comments to wall posts but does work for new wall posts that you create.

The is a great tool to point people to your business page or to another Facebook page or person that you like. As search engines are watching social media interactions and wall updates to point to your business page and try to drive traffic is an excellent idea and may generate more traffic for your page and get you more fans. Try it out today, just point to our Facebook page @ mccordweb or @ McCord Web Services – we have two.